Approve the Cookies
This website uses cookies to improve your user experience. By using this site, you agree to our use of cookies and our Privacy Policy.
OK
Index  •   • New posts  •   • RTAT  •   • 'Best of'  •   • Gallery  •   • Gear  •   • Reviews
Guest
New posts  •   • RTAT  •   • 'Best of'  •   • Gallery  •   • Gear  •   • Reviews
Register to forums    Log in

 
FORUMS Photography Talk by Genre Weddings & Other Family Events Talk 
Thread started 07 Oct 2010 (Thursday) 12:55
Search threadPrev/next
sponsored links
(this ad will go away when you log in as a registered member)

Packages vs. Ala Carte

 
Peacefield
Goldmember
Avatar
4,023 posts
Likes: 2
Joined Jul 2008
Location: NJ
     
Oct 07, 2010 12:55 |  #1

I've been hitting my stride from both a photographic and business perspective. It's given me pause to ask myself (with the help of POTN members) whether or not it's time to forsake the idea of ala carte including giving the disc of images with my base shoot-only price and move to packages.

I offer a pretty full compliment of product (albums, coffee-table books, photoboxes, gallerywraps, thank-you cards, etc.) and some of it is fairly high end. I'd say maybe a third of my clients have been shoot-only and just take the disc of images. Another third may select a coffee-table book or other items that are modestly priced. And then another third will really invest in some high quality albums, etc. I'm hopeful that going the pacakge route will help me move more of those shoot-only clients into a better package.

So I guess a couple of questions. Thoughts and exeriences around ala carte vs. packages? Also, do you do much discounting when you build your packages or is the package price really pretty much just the sum of what you would otherwise charge?

The thought of getting away from a shoot-only option that includes the disc of hi-res images immediately available is a bit intimidating. I plan to include the disc as a value add for my higher end packages but also offer it as a purchasable item for my lower packages. Thoughts and experiences around this?


Robert Wayne Photography (external link)

5D3, 5D2, 50D, 350D * 16-35 2.8 II, 24-70 2.8 II, 70-200 2.8 IS II, 100-400 IS, 100 L Macro, 35 1.4, 85 1.2 II, 135 2.0, Tokina 10-17 fish * 580 EX II (3) Stratos triggers * Other Stuff plus a Pelican 1624 to haul it all

  
  LOG IN TO REPLY
sponsored links
(this ad will go away when you log in as a registered member)
buffy777
Mostly Lurking
11 posts
Joined Oct 2010
Location: Edmonton, Alberta
     
Oct 07, 2010 13:16 |  #2

I plan to include the disc as a value add for my higher end packages but also offer it as a purchasable item for my lower packages.

I do this, and it works well! I book 50/50 re: my a la carte stuff (photography + purchasing a disc) and packages (which include Disc, albums, engagement shoot, canvas prints, various other extras)


http://www.buffygoodma​n.com (external link) - Edmonton Wedding Photographer

  
  LOG IN TO REPLY
bdpaco
Senior Member
696 posts
Joined Aug 2009
     
Oct 07, 2010 13:23 |  #3

I offer tons of prints with all my packages, but only include a disc with the higher end packages...they can also add more prints or a disc a la carte...
my reasoning for including a lot of prints is it costs me very little to include prints and if they already have the prints they will be less likely to print from the disc. This allows me some control in the quality of images people see hanging on my clients wall.


My Blog
http://rickbandaphotog​raphy.blogspot.com/ (external link)
My Website
www.rickbandaphoto.com (external link)

  
  LOG IN TO REPLY
MotoXPunk481
Member
159 posts
Joined Aug 2007
Location: Kernersville, NC
     
Oct 07, 2010 13:58 |  #4

We used to price everything a la carte but re-structured to packages for this year. It worked out nicely for us. I believe that clients can get overwhelmed with all of the options from an a la carte selection and therefore just keep it minimal. When they see 4 or 5 packages to choose from and the offerings of each, they seem more likely to kick in a little extra to get certain options they would pass on if a la carte was the only option. For us, there's no need to discount on packages since the client doesn't know what they would be paying otherwise. If they had an option for either/or, there would probably be a need to show some discount. I think everyone weighs these 2 pricing structures frequently as your business develops but there is no real answer. I like the simplicity of presenting packages to clients instead of a list of priced options. Others prefer breaking it all down individually. It's whatever works best for you.


(2X) Canon EOS 5DII | Canon EOS 5D w/ Grip | Canon EOS 40D w/ Grip | Canon Digital Rebel XT w/ Grip | 16-35 2.8L II | (2X) 24-70 2.8L | 70-200 2.8L IS | 50 1.2L | 24 1.4L II | 28-135 3.5-5.6 IS | 100 2.8 macro | (3X) 580EX II

North Carolina Wedding Photography (external link)

  
  LOG IN TO REPLY
tjames
Senior Member
261 posts
Joined Jun 2010
Location: Metro Detroit
     
Oct 08, 2010 09:18 as a reply to  @ MotoXPunk481's post |  #5

This is something I've been thinking about lately as well.. I was at the WPPI Road trip last week and Khara Plicanic made an excellent point on pricing... offer one package. The package should contain anything you think the bridge and groom should have. In her example it was full coverage and an album. Everyone gets the album no matter what, she believes it's one of the most important things.. Full coverage also means full coverage of all the events throughout the day.. after they are over she is done (within reason) this eliminates you from being stuck there for a certain number of hours.. if the ceremony, speaches, first dance, bouquet tossing all happen in a 5 hour time frame well then you're pretty much covered and done (once again within reason). I thought this was an excellent idea to help cut out the clutter and confusion that most couples go through when sifting through packages and ala carte options. Makes it simple, to the point and I'm going to be doing it for next years pricing..


Gear List: Kodak Funsaver MAX Cameras, Epson Scanner, MS Paint & some Crayons

  
  LOG IN TO REPLY
drewandersonphoto
Member
Avatar
162 posts
Gallery: 3 photos
Joined Mar 2009
     
Oct 08, 2010 18:53 |  #6

tjames, I completely agree with your post. We are in the process of increasing our pricing again, and were just discussing this idea last night!


Phoenix Arizona Wedding Photographer

  
  LOG IN TO REPLY
woodfrogs
Member
106 posts
Joined Apr 2008
Location: Rhinebeck,NY
     
Nov 04, 2010 09:12 |  #7

But then do you have a separate price list for the extras? Engagements, other albums, disk, etc?




  
  LOG IN TO REPLY
Peacefield
THREAD ­ STARTER
Goldmember
Avatar
4,023 posts
Likes: 2
Joined Jul 2008
Location: NJ
     
Nov 04, 2010 10:45 |  #8

Wow, I forgot about this post.

Just for the sake of closing the circle, what I've elected to do is stay a la carte. I offer a price to shoot. The client can either purchase the disc of images for $X if they want shoot-only or the disc can be free with the purchase of $Y of "stuff". But I for simplicity (both mine and theirs), I leave what they can purchase wide open instead of trying to put together predesigned packages. The free disc will encourage a healthy purchase. And as I slowly step up the price ladder, album purchases have come more easily.

I think this approach addresses my needs/concerns. I still offer shoot-only, though now at a higher rate, and I offer an attractive enticement to step up to bigger albums and other purchases.


Robert Wayne Photography (external link)

5D3, 5D2, 50D, 350D * 16-35 2.8 II, 24-70 2.8 II, 70-200 2.8 IS II, 100-400 IS, 100 L Macro, 35 1.4, 85 1.2 II, 135 2.0, Tokina 10-17 fish * 580 EX II (3) Stratos triggers * Other Stuff plus a Pelican 1624 to haul it all

  
  LOG IN TO REPLY
sponsored links
(this ad will go away when you log in as a registered member)

2,453 views & 0 likes for this thread
Packages vs. Ala Carte
FORUMS Photography Talk by Genre Weddings & Other Family Events Talk 
AAA
x 1600
y 1600

Jump to forum...   •  Rules   •  Index   •  New posts   •  RTAT   •  'Best of'   •  Gallery   •  Gear   •  Reviews   •  Member list   •  Polls   •  Image rules   •  Search   •  Password reset

Not a member yet?
Register to forums
Registered members may log in to forums and access all the features: full search, image upload, follow forums, own gear list and ratings, likes, more forums, private messaging, thread follow, notifications, own gallery, all settings, view hosted photos, own reviews, see more and do more... and all is free. Don't be a stranger - register now and start posting!


COOKIES DISCLAIMER: This website uses cookies to improve your user experience. By using this site, you agree to our use of cookies and to our privacy policy.
Privacy policy and cookie usage info.


POWERED BY AMASS forum software 2.1forum software
version 2.1 /
code and design
by Pekka Saarinen ©
for photography-on-the.net

Latest registered member is tonyf1827
639 guests, 247 members online
Simultaneous users record so far is 15144, that happened on Nov 22, 2018

Photography-on-the.net Digital Photography Forums is the website for photographers and all who love great photos, camera and post processing techniques, gear talk, discussion and sharing. Professionals, hobbyists, newbies and those who don't even own a camera -- all are welcome regardless of skill, favourite brand, gear, gender or age. Registering and usage is free.