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FORUMS Marketplace & Market Info Market Watch 
Thread started 07 Nov 2010 (Sunday) 18:34
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How do they get away with this?

 
bettyn
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Nov 07, 2010 18:34 |  #1

Received my copy of the December issue of SHUTTERBUG yesterday:
Will SOMEONE PLEASE tell me HOW Broadway Photo gets away with advertising a 7D for $1209 and a 60D for $849 in these legitimate photography magazines? (Seen them in Pop Photo and others, too!)

Just ridiculous!


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sonnyc
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Nov 07, 2010 18:55 |  #2

The magazines don't have control over what advertised in their pages. As long they got paid, that's all they care.


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bettyn
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Nov 07, 2010 19:16 |  #3

4x4rock wrote in post #11242773 (external link)
The magazines don't have control over what advertised in their pages. As long they got paid, that's all they care.

NO KIDDING! (Somewhere in these magazines there's a DISCLAIMER. However, I haven't seen it yet.)


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Addicted2EOS
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Nov 07, 2010 19:32 |  #4

Write a letter (email) to the editor. The more complaints they receive the more likely they would be to drop an advertiser. However, I do not think they will receive many letters.


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S.Horton
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Nov 07, 2010 19:50 |  #5

Magazines do not care whether or not their advertisers are honest. It is a shame, though, when the editors there know that the ads must be wrong.


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K6AZ
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Nov 07, 2010 21:05 |  #6

The consumer bears some responsibility for not getting scammed by these B&S artists. 99% of us know to stay away from any place offering a new 1D4 for $2999. The 1% who don't are very profitable for the B&S artists. Some people just need to learn the hard way, just read back on this forum where someone bought something for 50-70% of the going rate and then argued about how they weren't getting taken.


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vid1900
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Nov 07, 2010 23:39 |  #7

A great article in those magazines would be ordering from those businesses and describing the frustration....


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r.morales
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Nov 08, 2010 00:12 |  #8

I do send an email every month about them and the fact that Band H 2 lenses that don't exist .
Does not mater which mag you look at - see what size filter the 17-55 and the 70-200 f4 IS takes .


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Tee ­ Why
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Nov 08, 2010 00:55 as a reply to  @ r.morales's post |  #9

If they are accepting advertising money from what are basically thieves, what does it say about their integrity?

I wouldn't bother reading Poop Photography or Shutterbull mag anyway. Their articles are more like ads that you have to pay to read anyway.


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runninmann
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Nov 08, 2010 10:10 |  #10

There are very few (if any) magazines that are profitable based on newsstand and subscription sales. Without advertising, they wouldn't exist.

Most people think the reader is the customer. The way I look at it, the advertiser is the customer and the reader is merely the "product" that the magazine delivers, just as in broadcast television, the viewer is the product.

This isn't meant to condone the actions of the shady advertisers, merely to explain why complaints to the publisher won't affect the magazine's policies. If they saw some significant drop in circulation that could be tied to their acceptance of ads from certain advertisers, then they would be more inclined to drop those advertisers.


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gonzogolf
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Nov 08, 2010 10:20 |  #11

It would be practically impossible for a magazine, especially one like shutterbug that is primarily an advertising vehicle, to verify the price and availability of every item listed in every ad in the publication. Thats not to say that they should guard against disreputable vendors, but thats where subscribers need to make their voice heard.




  
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AHernandez
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Nov 08, 2010 11:33 |  #12

That's a shame. Thankfully I pretty much always do my research including googling the heck out of anyone/shop not named Amazon/B&H/Adorama/New​egg/Tigerdirect. All the way to page 12!


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r.morales
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Nov 08, 2010 12:07 |  #13

I wish there was a decent mag out there . The only all canon is out of England [I think] and the postage is double or triple the subscription rate .
I probably subscribe to 6 or 7 mags right now - it varies because if more than 6 dollars a year - I don't renew .


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K6AZ
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Nov 08, 2010 12:27 |  #14

r.morales wrote in post #11247042 (external link)
I wish there was a decent mag out there . The only all canon is out of England [I think] and the postage is double or triple the subscription rate .
I probably subscribe to 6 or 7 mags right now - it varies because if more than 6 dollars a year - I don't renew .

Don't they offer e-subcriptions? That's the only way I take any magazine, I prefer to read them on my computer.


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Addicted2EOS
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Nov 08, 2010 12:30 |  #15

K6AZ wrote in post #11247146 (external link)
Don't they offer e-subcriptions? That's the only way I take any magazine, I prefer to read them on my computer.

+1
THru Zinio on my iPad the European subscriptions are dirt cheap!


Canon 40D and more lenses than my wife knows about...

  
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How do they get away with this?
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