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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 09 Feb 2011 (Wednesday) 14:27
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Magazine use (another how much Q)

 
Livinthalife
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Feb 09, 2011 14:27 |  #1

I just received a request for a company to use one of my photos in a full page of their magazine. There will be 12,000 copies made. I have never sold to a magazine before, and only sold to individuals. I honestly have no idea what rate I should ask. I also assume I will allow them full rights to the photo (not giving up my rights). What do you all recommend for this situation?


-Andy-

  
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edge100
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Feb 09, 2011 14:50 |  #2

I did something similar last year (sold an image to a major passenger railway company here in Canada).

First rule: don't give full rights (i.e the right to use the photo in any capacity at any time). Give two options:

a. One time use in this publication for $X
b. Use in perpetuity in this publication only, for say 1.5 times $X

99 times out of 100, they will pick the second option, even if they will never use the image again.

For a publication of that size, I'd say $2-300 is reasonable.

Oh, and make sure you include that all uses must be accompanied by a photo credit.


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Livinthalife
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Feb 09, 2011 15:26 |  #3

I plan on getting my credit! :)

Thanks for the suggestions, Do I need to send them a signed release of some sort?


-Andy-

  
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Magazine use (another how much Q)
FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
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