Yo yo yo! So I just bought the company I work for and I'm in the process of taking a deep look into our pricing structure. Recently, we changed our pricing to A La Carte' only.
I'm still weighing out the options and would love to hear some feedback from people who are in the same boat!
Right now, my wedding prices are listed in A La Carte' online. For some reason, I don't really send people to that price page but instead, I consult with them first and build a package that suites their needs. Sometimes, I'll toss in some items and discount them to add a value or close the deal. So basically, I'm spending time creating packages when I could've had pre-made ones to begin with...My whole schtick with my system is, I try and accomodate most average budgets with my pricing structure in case people want to talk me lower. My price will never go below my minimum but has potential to either be stale (meaning client only pays for coverage and nothing else) or can go right through the roof! (Client pays for coverage and also purchases other sessions and albums)
Any thoughts on this opposed to creating packages? We used to have packages but clients either put off fulfilling their print orders (should've added gallery expiration) get overwhelmed or tried to break down the package to get a cheaper price.
I can see packages being psychologically tactical when you add in value as well...We had 3 packages and 80% of the time, the middle one was picked.