Hatch1921 wrote in post #12195490
Dean... I missed it?
I remember talking about offering to cover specific riders for the day? I know the guy I shot dirt track racing did this... he would approach the racers at the track and offer to shoot them for "X" amount during the day. He shot other people as well... but.. once he got the images he needed he put them online... the people he covered that is....
Another thing he did... he would print 11x14's and pass them off to the drivers... with a small watermark and his contact info... this showed them the level of his work and broke the ice.
Just some thoughts.
What were your original questions?
I was responding to sundevilstormin's comment on your computations on the ROI of the Groupon deal. Great write-up, btw. He said, "Is anyone making any money in this biz?" I know his question was probably rhetorical, but I thought it might be useful to mention my situation in that I am making a little money, but not in the traditional way. I suppose my thought was to get some ideas going on how one can find a niche that will bring in some cash. Like Kenny and his aerial photography.
I am quite confident that there are dozens more sporting events that you could cover using my formula every month and put several hundred dollars in your pocket - its just a matter of investing the time and developing the market. I already have the system down and all of the infrastructure, I just need skilled and motivated photographers.
And thanks for the suggestions. I have considered offering packages to riders that would get them more attention and have also considered printing samples. One of the guys who shoots for me made a 20x30 of a shot I got of him and we showed it at the riders meeting before the trackday. I am sure that helped make some sales. During the last event, I took my iPad with me and part way through the day I uploaded several photos straight from the camera to the iPad and walked through the pits showing them to some potential customers. The reaction was overwhelmingly positive and I am sure contributed to my sales for that event.
I really could make more money at this. I have several ideas that are sure to increase sales, but I am up against that old work/life balance conundrum. So I need to figure out how to work smarter, not harder. I can't really increase my time commitment, so I need to figure out the ways to implement my business that maximize the return on my time investment.
BrianAZ wrote in post #12195754
Dean, I'm happy for you. I'm glad that you are making some profit in what you are doing, and it is TOUGH making money when you shoot riders. Your are competing for their fuel, tire, repair, upgrade budget.
If you are getting anyone to buy prints, I'd be estatic!
Thanks Brian - I do sell some prints, but between Zenfolio/MPix's high costs and my desire to make the prints affordable for my customers, I make very little on selling prints. I don't have the time or desire to do my own fulfillment, so that has been a conscious decision to give up that potential avenue for profit.
I do have an Epson Stylus Photo 1400, which makes pretty nice 13x19s. I primarily bought it to make prints for myself, but I could use it to make some samples to show customers.