I own the 28 1.8 and love it on full frame, but I kinda took the detour in buying one. When I was shooting crop (40D), I was looking for a good normal lens, 50mm was slightly too long normally, so set out for a Sigma 30 1.4. Then I became terribly disappointed with the brand as I tried 7 30's, none of which would do any sort of proper AF on my 40D, and 3 of them were very soft even with live view focus until 2.8. Ended up blindly buying a 28 1.8 (which I previously disregarded due to mixed reviews) and it was spot on perfect on my 40D. Even wide open was very usable, certainly better than not getting the shot or having it blurry.
Then I bought a 5D and since I didn't have too many EF lenses (mostly 3rd party crop - which I sold now), used just the 28 1.8, 50 1.8 and 100mm macro. The 28 1.8 really shines on full frame. Maybe the bokeh isn't the most pretty of all time, but I simply love the wide angle shallow DoF it brings at 1.8 - 2.2 or so. Was a completely new effect to me.
If you look at a shot like this one below, I don't think it can be made with a crop body.
Maybe not the most impressive shot ever, and some might rightly claim the focus was slightly missed, where others would counter that it's a happy accident the way it came out...
5Dc + 28mm f/1.8 @ F/2, ISO 320, 1/60th.
Lit by stage floodlight from high up camera left and a single flash through a shoot through umbrella from camera right.

IMAGE LINK: http://www.flickr.com …5634374915/in/photostream
My point it; I'm sure a 24L or 35L is better, but the 28 is one of those lenses you can just toss in the bag. It does low light shooting exceptionally well, and it works as a nice normal lens on my 40D backup. From my experience, with this you can crank things up another notch when a zoom lens becomes too slow, of if you don't want to pay for a 24L/35L.