Setting aside my insanely damaged POTN image, specifically my flipped title and uniquely animated avatar, courtesy of the TF, my graduate studies involved consumer behavior.
For a long time, I have been wondering why prices and demand for professional stills have been in a free fall.
For the moment, I think that the camera manufacturers have done a very good job of marketing cameras to people in a way which makes the buyer believe that s/he can capture pro quality images.
The campaigns are brilliant, because they make the buyer of a camera feel that if only s/he had a Canon, the pleasures would be limitless, and the results on par with the Hollywood-class videos in which the idea is embedded:
...think about the age of today's wedding couple vs. the date of this ad (1984):
But at the same time, some images by famous photographers, living and dead, are worth millions.
The essence of 'value' is perception.
Controlling that perception drives price,and profit.
That is the essence of marketing.
It is explained well in this 15 min video, although the video itself is about perceptions of pleasure.
I hope someone gets "inspired" to differentiate her/himself by saying things no other photographer can say, and then profiting from work s/he loves.
/end potentially distracting attempt to convey useful information