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Thread started 28 Sep 2011 (Wednesday) 21:15
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Nikon's Latest Marketing Fail

 
miguelr
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Sep 29, 2011 10:02 |  #16

From their facebook today: "We know some of you took offense to the last post, and we apologize, as it was not our aim to insult any of our friends. Our statement was meant to be interpreted that the right equipment can help you capture amazing images. We appreciate the passion you have for photography and your gear, and know that a great picture is possible anytime and anywhere."

So they were actually serious lol, thought they were trolling us.


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stax
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Sep 29, 2011 10:20 |  #17

Mark1 wrote in post #13181738 (external link)
Somebody does not know much about marketing!!! You don't put a product on the market and say it is just another..... That is not how you stay in business. You put something out and say it will change the world weather it really can or not( i.e. Gary Fong)

How many other products are advertised every day that cant do what they claim? Yet this one some how is different?


Love your photos. You must have a nice camera.


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https://photography-on-the.net/forum/showthre​ad.php?t=865770

  
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rpaul
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Sep 29, 2011 10:34 |  #18

miguelr wrote in post #13181802 (external link)
From their facebook today: "We know some of you took offense to the last post, and we apologize, as it was not our aim to insult any of our friends. Our statement was meant to be interpreted that the right equipment can help you capture amazing images. We appreciate the passion you have for photography and your gear, and know that a great picture is possible anytime and anywhere."

So they were actually serious lol, thought they were trolling us.

Had a feeling that was coming. There were a lot of ways to say what they said (gear is important), without saying what they did (you are your gear) ... probably a flub by an intern or a "consultant." But man, what a flub.


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LemonScent
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Sep 29, 2011 10:45 |  #19

Someone got fired.


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BaghdadFred
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Sep 29, 2011 12:11 |  #20

FB responses are truly hilarious.

Nikon Troll!


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S.Horton
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Sep 29, 2011 13:43 |  #21

Mark1 wrote in post #13181738 (external link)
Somebody does not know much about marketing!!! You don't put a product on the market and say it is just another..... That is not how you stay in business. You put something out and say it will change the world weather it really can or not( i.e. Gary Fong)

How many other products are advertised every day that cant do what they claim? Yet this one some how is different?

Puffery is normal. Showing someone with a kit lens and an XT(x) at a football game alongside clearly professional (and post-processed) results is just that -- an implication that you will get better results, if only you have the right (expensive) gear.

What Nikon did was post an assertion of a direct causal relationship.

As for false claims, I've always been amazed that herbal products, and chiropractors, and many more, claim any benefits without having one shred of evidence.


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themadman
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Sep 29, 2011 14:39 |  #22

Lol


Will | WilliamLiuPhotography.​com (external link) | Gear List and Feedback | CPS Member | Have you Pre-Ordered Your 3Dx Yet? | HorusBennu Discussion | In honor of Uncle Steve, thanks for everything! 10-5-2011

  
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ckfishel2001
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Sep 29, 2011 14:43 as a reply to  @ S.Horton's post |  #23

Yeah, Nikon/Canon, etc. want to sell product, so they want you excited about gear, but this was not a well thought out post at all. 10 minutes of going through ANY photography forum or spending 10 minutes with any accomplished photog you'll pick up the idea that a good photog can make 'cheap' gear sing. Same analogy goes for most skills.

A much better way to state:
The right gear can help you enhance you photographic vision. What Nikkor lenses have you used that have helped you push your creative boundaries? Stories!


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Photorebel
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Sep 29, 2011 16:34 |  #24

ckfishel2001 wrote in post #13183223 (external link)
A much better way to state:
The right gear can help you enhance you photographic vision. What Nikkor lenses have you used that have helped you push your creative boundaries? Stories!

That would have been an excellent post. So much better than the Nikon version. I like it.


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MOkoFOko
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Sep 29, 2011 18:31 |  #25

stax wrote in post #13179937 (external link)
Oh, it's marketing, all right. Bad marketing. The post has generated over 1,600 negative comments, mostly from existing customers. Defend it all you want, this is a fail.

A good number of those are from obvious Canon users who are just trolling.


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TGrundvig
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Sep 29, 2011 18:39 |  #26

stax wrote in post #13181884 (external link)
Love your photos. You must have a nice camera.

LOL, that statement is so funny, but yet so common. The next time I eat a really good meal maybe I should ask the chef if he has really good pots and pans. I mean, it's the equipment, not the person, right? LOL


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Mark1
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Sep 29, 2011 21:15 |  #27

stax wrote in post #13181884 (external link)
Love your photos. You must have a nice camera.

Why thank you!!! I got it at the same store Shakesphere got his pen!


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ckfishel2001
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Sep 29, 2011 21:46 |  #28

Mark1 wrote in post #13184907 (external link)
Why thank you!!! I got it at the same store Shakesphere got his pen!

Hey, you've seen the trailer, Shakespeare had nothing to do with those writings:)


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CAL ­ Imagery
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Sep 29, 2011 22:26 |  #29

Prodigious. Splendiferously prodigious.


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rammsteinmatt
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Sep 29, 2011 23:22 |  #30

Look at the outrage from a Nikon statement on a Canon forum, I'm thinking the marketing is working.

The campaign is clearly directed towards the bottom of the barrel; you know the type... [walks into Best Buy] I want a DSLR cause their pictures are the awesomeness I read it on the inTARDnet. Lets see, the Canon bottom-of-the-line-POS is $30 cheaper than the Nikon and has 1 more megapixel. Sold.

I'm guessing that's what Ansel Adams did


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Nikon's Latest Marketing Fail
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