It's always busy around the holidays from a sales perspective; booking for the following year if not already the year after that. With this in mind, I'd like to begin to set my 2012/2013 prices now.
Business has been good, I have about all that I can handle (at least while doing this part-time), and I do a very satisfying business in albums. I'm not cheap, but I'm certainly not expensive either; I'd probably call it about the lower to middle end of the middle market into which I would include many successful long-time established studio-based photographers in the area.
So it begs the question; do I look to raise my rates to shoot? Or my price on albums (I don't receive info on price increases from my provider until ~1/1). Or both? Or neither?
Just curious to hear about the plans of others.