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FORUMS Photography Talk by Genre Weddings & Other Family Events Talk 
Thread started 08 Oct 2011 (Saturday) 12:24
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What is the best turnaround time?

 
Red ­ Tie ­ Photography
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Oct 08, 2011 12:24 |  #1

Im curious to see what everyone thinks about this topic. I want to know what you all think is the best turn around time for images from a wedding.

Regardless of if it possible, or you would have to outsource, its not about your comfort level but rather the amount of days/weeks/months from the wedding that the clients recieve their images.

The next day? 1 week? 2 weeks? 4-6 weeks?

Is there a benefit in having the couple wait a little bit, maybe until after their honeymoon, to build anticipation, and regenerate after the wedding. Or would getting the photos one week after be better, or what?


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jcolman
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Oct 08, 2011 13:46 |  #2

I typically have all the images ready for the client within a week. I see no point in making people wait.


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Peacefield
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Oct 08, 2011 13:48 |  #3

First, let me say I believe in the value of anticipation. I'm probably in the minority, but I expressly do NOT do sneak peeks. When other photographers do these, they tend to include some of the best pictures of the day. I want the emotional impact of them seeing those for the first time when they're seeing everything for the first time (which is immediately proceeded by an album discussion, so I really do want those emotions riding high).

My typical turnaround is 3 weeks. That includes all of their images PP'ed and burned to disc, everything uploaded into a gallery, a smaller gallery of ~200 images formulated into a slideshow, and an album pre-design.

However, during busy seasons (like right now in the northeast), my turnaround can slide to 4-5 weeks, but I always let the couple know.

So the shorter answer to your question is that I do it in 3 weeks because that's what it typically takes me. I could do it in less, but don't feel there's a payback for it. And I'm too customer service focused to let it take longer unless I'm consumed by the volume of work.


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snakeman55
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Oct 08, 2011 14:18 |  #4

Peacefield wrote in post #13221962 (external link)
First, let me say I believe in the value of anticipation. I'm probably in the minority, but I expressly do NOT do sneak peeks. When other photographers do these, they tend to include some of the best pictures of the day. I want the emotional impact of them seeing those for the first time when they're seeing everything for the first time (which is immediately proceeded by an album discussion, so I really do want those emotions riding high).

My typical turnaround is 3 weeks. That includes all of their images PP'ed and burned to disc, everything uploaded into a gallery, a smaller gallery of ~200 images formulated into a slideshow, and an album pre-design.

However, during busy seasons (like right now in the northeast), my turnaround can slide to 4-5 weeks, but I always let the couple know.

So the shorter answer to your question is that I do it in 3 weeks because that's what it typically takes me. I could do it in less, but don't feel there's a payback for it. And I'm too customer service focused to let it take longer unless I'm consumed by the volume of work.

I totally agree.


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SMP_Homer
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Oct 08, 2011 15:20 |  #5

typical weddings are 2-4 weeks, nd summer really stretches those 4 weeks...
winter weddings are usually 1-2 weeks, a lot more free time during that time of year...

engagements usually 2-4 days...


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Gel
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Oct 08, 2011 16:39 |  #6

In hours, I can usually 'process' the images in 12 hours. But, exporting, resizing, burning the discs etc is another 4 hours.

Those are best times to deliver 600 images.

Average is 24 hours, so three days. Plus 10 hours at a wedding and 6 hours travel/initial meet/admin and there's your week right there.

You have to be careful though. Once I did a wedding on the Saturday, set to work at 8am on the Sunday worked until midnight and had the images ready Monday. Even though they were perfect I felt it was too soon after the wedding (made me look bad) so now deliberately delay until a week passes.


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PeaceFire
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Oct 08, 2011 17:21 |  #7

I will get a gallery up in about a week during my slow season. 2-3 weeks during the busy season. Usually I aim to have the gallery up before the couple arrives back from their honeymoon (if they take one right away).

Prints and product take anywhere from 1-2 weeks after being ordered depending on what they order. Albums may take as long as 2 months.


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tim
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Oct 08, 2011 19:13 |  #8

The faster images up, the more prints you sell, while the emotion is still there. ie days, not weeks.

I take between 3 days and 6 weeks, depending on my load. I aim for 2-4 weeks mostly. This is finished files if it's a CD package, of if there's an album it's for proofs and a draft album layout.


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memoriesoftomorrow
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Oct 08, 2011 21:01 |  #9

I put 10 sneak peak images up on facebook the day after the wedding. I aim for all the the cropped, colour corrected images (800-1500 generally, tends to be nearer 800 though) to be with the couple in 2-4 weeks. The wedding book design averages between 4-6 weeks after generally.

As I don't do print sales I feel the delay doesn't matter so much. I would like 2 weeks maximum for cropped, colour corrected images and 4 maximum for the design which I'll get to eventually. Life tends to get in the way though :)

I agree with Peacefield there is value in anticipation. The way things pan out for me at the moment mean that the pictures are actively being discussed on facebook for about 6 weeks. From a social media word of mouth angle it works very well. Then when the finished book is delivered I get more standard word of mouth when people see it.

If it doesn't affect sales revenue I'm all for maximising the "rave" i.e. word of mouth. Without being to corny... I like to generate waves of raves...


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highway0691
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Oct 09, 2011 06:03 |  #10

Always 2-3 weeks. Sometimes I have them done and ready to go within 3 days but I never hand them on. I would want my clients to think that they're not being rushed and I also like the hype of the day to subside. I don't sell prints so I don't need to get them out there.


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sdipirro
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Oct 11, 2011 13:06 |  #11

Well, I just shot my first wedding recently, and I was curious how I did in this department. It was helpful to see all the responses here. I'm at the 2-week mark (post wedding) right now and expect to have everything finished by the end of the week. I'm delivering an online gallery, DVD with about 800 processed images, and a DVD slideshow of about 200 highlight images, set to music. Given that I have another full-time job and am a travel soccer coach on the fields 5 days a week, I think that's pretty good!


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checkgio
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Oct 11, 2011 13:18 |  #12

I have done both, a few days and a few weeks and find that the quicker I get the pictures to the couple, the quicker I can put up a link to the online gallery which results in more prints purchased by friends and family of the couple. Other than this, I haven't noticed any difference in doing the slower or faster.


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Christina
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Oct 14, 2011 15:49 as a reply to  @ checkgio's post |  #13

I agree that there is value in anticipation.

I also believe that letting some time pass makes them feel like the process is worth all the money they spend. If I turned around a full gallery in less than a week, I think it would make it seem like it was a piece of cake and I didn't put too much effort into it. I don't want them to think it's really easy. I tell clients their gallery will be ready in 4 weeks and then usually deliver in closer to 3.

I do however blog 10-15 photos within 3-4 days. This is when people are still really excited and you get LOTS of traffic by posting the blog link on FB. I think showing the couple some of the best quickly makes them feel great about the photos and lets them feel confident and excited to see more. I think it builds even more anticipation to see them all - and it also helps satisfy those who might otherwise be emailing you "are they done yet?! are they done yet?!"


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nicksan
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Oct 14, 2011 16:04 |  #14

Do all of you specify this in your contract?




  
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memoriesoftomorrow
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Oct 17, 2011 10:25 |  #15

nicksan wrote in post #13251641 (external link)
Do all of you specify this in your contract?

I have a an "approximately six weeks" for the wedding book proof design with a waiver in there too just in case which covers me. The longest I have ever been was 9 weeks which wasn't bad considering I was overseas for a month during that period.

If I do go over my target of six weeks by more than a week I tend to throw in an extra canvas print for free. Not that I have any obligation to I just feel I have let myself down by not meeting my own personal targets. I like to push myself.

I would however always prefer to get the first proof just right rather than rush it to meet a deadline. I don't release the initial proof until I'm 100% happy with it. My clients appreciate that and besides I always explain the production process to them prior to the wedding.


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What is the best turnaround time?
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