So I've been selling some prints recently and I have a friend who has just asked to buy some prints. He wants some pretty large prints too, in the range of 24"x30" or larger. Normally something like this I definitely mark up a good deal from the actual print costs. For something that size I'd definitely be charging in the hundreds... Well he asked for something like 5-6 prints. For him I was only going to double the cost of the printing which in my opinion is VERY reasonable. when I told him that to get that many prints at the sizes he wants might be quite a bit of money...he asks what lab I'm using and their site so he can check out their prices. (Well actually first he asked if I could send him the files so he could print them to which I told him I don't do that...and only go through my own lab.)
I really don't know what to do, I think he's expecting me to basically just give him the prints for exactly the cost of printing...meaning zero profit whatsoever for me. What do you do in a situation like this?