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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 25 Oct 2011 (Tuesday) 22:44
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Wedding expos for a newer photographer

 
brit84
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Oct 25, 2011 22:44 |  #1

There is a big wedding expo coming up in January and I am unsure about paying for a booth to attend as a photographer.

I have been shooting for over ten years but only doing wedding for the past two. The booth is 600 plus 130 for an eigth (170 for a quarter)page ad in the magazine going with it.

I know booking one wedding from it would pay off the cost, but Im still unsure.

What are your experiences at these types of shows/expos?


Thanks!


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ssim
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Oct 26, 2011 12:13 |  #2

These are great opportunities for those that take the time to really work the crowd. I've done several of these over the years and they paid off great. It is not uncommon to come out of the event with firm bookings. This is business and sometimes you have to spend some to make some. Anyone who is serious about wedding photography should really consider these but it would make sense to try and talk to a participant from previous years to gauge what the attendance has been.


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cabinajm
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Oct 26, 2011 12:41 |  #3

I'd say do it. If you can pay it back in one session, then it's worth the money, especially if it gets you more business. Best place to flash your trade is at a trade show.


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PeaceFire
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Oct 26, 2011 22:15 |  #4

I just did one this weekend. They are great not just for meeting potential clients but also for networking with local vendors. I found a videographer who's been around for years who just had their associate photographer move away and they went to the show to find a new one and picked me. I also met some hair stylists and a minister who took my cards and I took theirs.

Thus far I haven't gotten any bookings from it, but I had some very interested brides.


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supernova74
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Oct 27, 2011 01:15 |  #5

Ha I'm looking into doing the same thing!


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memoriesoftomorrow
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Oct 27, 2011 06:36 |  #6

I don't do them... I have done two in the past however I have found other means of advertising (Facebook Ads and Google Ads) are much more cost effective and produce better returns per advertising/marketing dollar.


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brit84
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Oct 27, 2011 20:51 |  #7

Thanks for the responses folks. This one is operated by the local paper and their publisher. they are putting in 50k in advertising around the whole region I live in (about 1000km north-south and same east-west if that makes sense). It has been going for 21 years too.


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Wedding expos for a newer photographer
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