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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 01 Dec 2011 (Thursday) 21:40
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So I never considered the possibility that clients wouldn't come..

 
charro ­ callado
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Dec 05, 2011 17:52 |  #76

Shadow on the Door wrote in post #13499844 (external link)
I'm looking for statistics on how professional photos help improve product sales so I can use it in a pitch to clients..

The relevance of that kind of information is highly questionable because the definition of "professional photos" is not a precise one at all. Professional does not mean good, and vice versa.

Bottom line, your potential clients are not going to want a math lesson. Most will know intuatively - just by looking at your photos - whether or not you are going to add value to their business. Those that don't know are not going to be won over with a chart.




  
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Dec 05, 2011 17:53 |  #77

Ricardo222 wrote in post #13499879 (external link)
Ah HA...I beg your pardon! I obviously misread your previous post.

...ha! I miss read it as well: suggest the OP reword his request?

I don't think you'll be able to find the statistics you are looking for: however there would be anecdotal evidence around: suggest you either use your own examples or that of another photographer and draw up a couple of case studies.


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Shadow ­ on ­ the ­ Door
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Dec 05, 2011 18:03 |  #78
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doing it myself is totally an option, I just wanted to see if something was readily available already. I figure it's good to have some statistics when trying to convince someone they need a service, especially when I'm going to them instead of them coming to me.


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cacawcacaw
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Dec 05, 2011 18:25 as a reply to  @ Shadow on the Door's post |  #79

Ok, here's an idea. Go to any small business in town, preferably one that sells custom jewelry, dresses, skateboards, artwork, whatever. Tell them that you are working on a business venture and that you would like to, for free, create an online photo gallery of their products.

Explain that you are doing it solely to attract other businesses, that you won't ever ask them for a nickel, that you won't try to sell them any other services, and that you'll get their approval before posting any images of their products. (You could set up a new website for them but for a start, most businesses would benefit from a bit of professionalism on their FaceBook page.) All you want is a clear credit for the photos. (A watermark with your URL would do the trick.)

If you're honest about the concept, most businesses will jump at the opportunity. Get really good at providing this service for free and it will be much easier when it comes time to charge for your services.

Get up out of your chair and go knock on a door! Better to do it for yourself than to have this business fail and find yourself doing the same hard work for someone else's business.


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sandpiper
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Dec 05, 2011 18:31 |  #80

charro callado wrote in post #13499975 (external link)
The relevance of that kind of information is highly questionable because the definition of "professional photos" is not a precise one at all. Professional does not mean good, and vice versa.

Bottom line, your potential clients are not going to want a math lesson. Most will know intuatively - just by looking at your photos - whether or not you are going to add value to their business. Those that don't know are not going to be won over with a chart.

+1 to this. So much depends on the photographers skills in that particular field. In addition, it also makes a huge difference what the product is. The photographs above the counter at a fast food outlet are vital to sales, they are what people use to decide what they want to buy, they are shot by specialists in food photography where you need to know how to present the food, as much as lighting it etc. Sales would drop to nothing if they just put up photographs which actually look like the burger you are going to get, and they would quickly be out of business.

Now, consider a discount store selling cheap goods. People will wander in, browse the shelves and choose from what they see. The store doesn't need catalogues or fancy images and professional photos will have very little impact on sales.

So, any generalised statistic that you come across will be meaningless in the specific case of YOU as photographer and the potential clients business. You need to come up with some more specific reasons why YOUR photography will increase THEIR sales, and those may change from pitch to pitch, depending on the business you are dealing with.

If you came to me, I wouldn't care less about the national average sales increase of xx%, as I would know that it had little relevance in my specific case. However, show me some images, tell me what you would shoot for me and describe how I could use them to increase my sales, and I would pay you some serious attention.




  
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Fernando
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Dec 06, 2011 10:58 |  #81

Shadow on the Door wrote in post #13499766 (external link)
if you don't care about the little guy then you're not someone who I'm looking for advice for, no offense, you keep doing what works for you and I'll figure out what works for me.

You misunderstood me, and that was probably my fault. What I meant to say was that while it may seem or sound like I'm being rude or don't care about the little guy, it's not the case. Most of the businesses I work with are small 2or3-person operations who have a dream they're trying to fulfill.

With zero bookings and no prospects I would think you would be taking all the advice being given here instead of finding something wrong with each post. If you're going to focus on one line in my post make it this one:

I've read the majority of this thread and you need more business training.

There are folks on this list that I have done business with both personally and professionally. A couple have posted on this subject. You might listen to what they working pros have to say.

Good luck with your business.

-Fernando


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Dec 06, 2011 13:57 |  #82

Fernando wrote in post #13503468 (external link)
You misunderstood me, and that was probably my fault. What I meant to say was that while it may seem or sound like I'm being rude or don't care about the little guy, it's not the case. Most of the businesses I work with are small 2or3-person operations who have a dream they're trying to fulfill.

With zero bookings and no prospects I would think you would be taking all the advice being given here instead of finding something wrong with each post. If you're going to focus on one line in my post make it this one:

I've read the majority of this thread and you need more business training.

There are folks on this list that I have done business with both personally and professionally. A couple have posted on this subject. You might listen to what they working pros have to say.

Good luck with your business.

-Fernando

Well said, Fernando. I hope the OP takes your advice and realises that there is a lot of experience here...and it's on his side and is trying to help.

Go for it, OP...MAKE it happen!


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Jimbers
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Dec 06, 2011 14:37 |  #83
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for this kind of information, i would suggest you go to a library that subscribes to business databases, such as any decent public library, community college, or university library.

Shadow on the Door wrote in post #13499511 (external link)
I'm trying to find some statistics on how professional photographs improve product sales but google isn't finding much for me, can anyone suggest a resource I can use to find this info?




  
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Dec 06, 2011 15:42 |  #84

Another method along the lines of shooting free to drum up potential clients: shoot sports and use the participants' interest in their own photos to force them through your site. Go to the local youth soccer fields and shoot a few games. Pass business cards out along the sidelines. Get the photos up that night. Same with bike races, triathlons, 5K runs, any event that's out in the open where you don't need a permit to shoot (though tris and running will work you to death shooting/processing with all the participants).


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Dec 06, 2011 16:58 |  #85

Tyler Roemer discusses action photography and spends a little time talking about getting into the business. (external link)


Replacing my Canon 7D, Tokina 12-24mm, Canon 17-55mm, Sigma 30mm f/1.4, 85mm f/1.4, and 150-500mm with a Panasonic Lumix FZ1000. I still have the 17-55 and the 30 available for sale.

  
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Dec 07, 2011 18:22 |  #86

When I read the first post I actually thought it was a joke. It sounded like the perfect storm of young ambition. Then I realized it was true.
I tried to look at your website but it is running too slow for me. It might be the background of the site. I wanted to let you know because if I was in the market to hire a photographer and if their website moved as slow as yours does I would have just moved on. Good luck and keep moving forward.


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Shadow ­ on ­ the ­ Door
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Dec 07, 2011 18:30 |  #87
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there's no background animation anymore..


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Halliday
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Dec 07, 2011 18:33 |  #88

Shadow on the Door wrote in post #13510644 (external link)
there's no background animation anymore..

Like how on the Home page I can click a photo and it goes to the gallery. I think that is eating up computer cycles. It's a pain to navigate your site.


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Shadow ­ on ­ the ­ Door
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Dec 07, 2011 19:14 |  #89
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loads and runs fine for me on every computer I've ever used it on, which is at least 20 different computers between school, here, friends houses, and even my phone.


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Dec 07, 2011 19:43 |  #90

Shadow on the Door wrote in post #13510808 (external link)
loads and runs fine for me on every computer I've ever used it on, which is at least 20 different computers between school, here, friends houses, and even my phone.

I'm afraid that Halliday is correct....I find it slow...and although my system at work is set up for CAD, not graphics, I find your site slow compared to others.
Having to wait while that multitude of thumbnails cover the screen is way beyond aggravating...a definite "off-putter".

Trying people's patience and overloading them with too much information, as in all those pics on your home page, is asking for rejection. I am always most impressed by a quick-to-load site with just one striking image that grabs my attention and says...this person knows how to do it. It doesn't matter if it's not even something that's of a subject that particularly interests me...as long as it is a powerful image.

I see you have a number of interests, from the titles in your portfolio,....so pick out a really good shot from each series and maybe let them rotate on your intro.

I know, you can rightly say that it's very subjective, and not everyone thinks like me...but from the tone of the posts in this thread, from people who want to help, I may not be in the minority.


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