OFFICIAL: 24-70L II, 24 2.8 IS, 28 2.8 IS

I guess the 24-70L II is not going to be the kit lens for the 5D3...lol

Canon 5D Mark III....$2999! Kit...$5299!

whiteflyer wrote in post #13840369
Agreed, the MK I will go back to full retail price in store and the 2nd hand market will also increase in price

I think the same was said about the 70-200 IS ver.1 and it didn't work out that way

Why not just make a freakin' 24 f2 and ditch the two that don't make sense. And then the $800 cost would be at least a bit justified... Or make 2 very small lenses. So many ways of doing this and they chose the one that is just wtf.
Don't care that much about the zoom, even though canon basically pooped on all people that expected an IS version, we shall see the samples.

Given these releases I'm not expecting to see the 5D2 replacement announced along with a new 50mm (with the new body no doubt sporting the 50mm in the photos).

I look at my kit of 7 lenses and see only 2 Canon lenses now. Their prices on new lenses is giving me no real option, $800+ on new ordinary primes is not a good sign of things to come for other new models.

phreeky wrote in post #13840524
Given these releases I'm not expecting to see the 5D2 replacement announced along with a new 50mm (with the new body no doubt sporting the 50mm in the photos).

I look at my kit of 7 lenses and see only 2 Canon lenses now. Their prices on new lenses is giving me no real option, $800+ on new ordinary primes is not a good sign of things to come for other new models.

The major reason I jumped the Nikon ship four years ago was the outrageous lens prices compared to the Canon counterparts. Now Canon is going nuts with their lens pricing. I sure hope the new Tamron lens is good, apparently Canon thinks we're a bunch of caged chumps.

Still no upgrade for 50 1.4 usm... I wish to see 50mm 1.4 IS USM

are those two primes a joke or do i just not understand photography..

maxdesu wrote in post #13840580
are those two primes a joke or do i just not understand photography..

They're a joke if you ask me, especially if the street price is even 80% of MSRP.

I was pretty happy prior to this announcement but now I'm VERY happy with my 24-70 Mk I. Price paid was half that of the Mk II, it's very sharp, and I've already gotten use to the weight and the zoom reverse. It makes no sense for me to upgrade to the Mk II. The additional cost can't be justified.

My sympathies to those who were expecting something more from Canon on the Mk II.

I actually prefer the 24-105 most of the time and that does have IS. I only use the 24-70 when I know I'm going to be dealing with poor light.

I want the 24 (if it's good). Will wait until I can get one for around the 600 buck mark....

This is a translation from the swedish photo site Fotosidan (translates to "the photo site"). It might shed some light on why Canon has produced these lenses (namely the 24 and 28 2.8 IS).

"Fixed wide angles with Image Stabilization

The natural disaster in Japan last spring destroyed the Canon's stock of old parts. Therefore, the EF 24 mm f/2.8 and EF 28 mm f/2.8 is replaced with new versions with image stabilization.

Canon EF 28/2.8 is one of the oldest EF lenses. It was introduced 25 years ago along with the first EOS cameras: EOS 620 and 650. The following year, 1988, the system was complemented with the EF 24/2.8 among others.

These lenses, and the recently replaced EF 15/2.8 fisheye and the still remaining EF 35/2 and the EF 50/2.5 macro, contains electronic components that are no longer exist in the market. The disaster in Japan made the need to replace these old lenses urgent. According to our source, the disaster has forced Canon to change their product plans.

Besides quiet USM motor Canon takes the oportunity to incorporate image stabilization in these new wide angles. The effect is equivalent to 4 steps shorter exposure time.

The new lenses, the EF 24mm f/2.8 IS USM and EF 28mm f/2.8 IS USM, are also a response to feedback from professional photographers who wants lighter prime lenses. The image stabilizer compensates somewhat for the lower brightness compared to lenses like the EF 24/1.4L II. The lenses automatically switches between normal image stabilization and panning mode.

Focal range are also improved compared to the precursors: 20 and 23 centimeters. They weigh 280 and 260 grams. The filter diameter is 58 mm for both.

Canon's recommended retail price is 7900 SEK for the EF 24mm f/2.8 IS USM and 7700 SEK for EF 28mm f/2.8 IS USM. They will ship in June 2012.

By Magnus Fröderberg 2012-02-07."

Here's the link http://www.fotosidan.s​e …med-bildstabilisering.htm.

The swedish prices converted to USD (in todays value, feb 7th 2012) is 1127 USD for the 24 mm and 1098 USD for the 28 mm.
Converted to Euro: 858 E for the 24 mm and 836 E for the 28 mm.

whiteflyer wrote in post #13840362
Canon have lost the plot, two new f2.8 little primes announced on the same day as Nikon-D800-D800E is officially announced

Now IS on a 24mm f.2.8, is that the new 4 stop equivalent does that me it's as handholdable as as 24mm f0.7

Yeah i couldn't agree more with you on this. Their strategy the last few years is a real mystery.

I guess that the old saying that Canon is run by execs in suits and Nikon by photographers is getting more and more clear for every year.

I will go full frame in a few months and i must admit for the first time in 30 years im seriously considering a move.

JimAndersson wrote in post #13840643
This is a translation from the swedish photo site Fotosidan (translates to "the photo site"). It might shed some light on why Canon has produced these lenses (namely the 24 and 28 2.8 IS).

"Fixed wide angles with Image Stabilization

The natural disaster in Japan last spring destroyed the Canon's stock of old parts. Therefore, the EF 24 mm f/2.8 and EF 28 mm f/2.8 is replaced with new versions with image stabilization.

Canon EF 28/2.8 is one of the oldest EF lenses. It was introduced 25 years ago along with the first EOS cameras: EOS 620 and 650. The following year, 1988, the system was complemented with the EF 24/2.8 among others.

These lenses, and the recently replaced EF 15/2.8 fisheye and the still remaining EF 35/2 and the EF 50/2.5 macro, contains electronic components that are no longer exist in the market. The disaster in Japan made the need to replace these old lenses urgent. According to our source, the disaster has forced Canon to change their product plans.

Besides quiet USM motor Canon takes the oportunity to incorporate image stabilization in these new wide angles. The effect is equivalent to 4 steps shorter exposure time.

The new lenses, the EF 24mm f/2.8 IS USM and EF 28mm f/2.8 IS USM, are also a response to feedback from professional photographers who wants lighter prime lenses. The image stabilizer compensates somewhat for the lower brightness compared to lenses like the EF 24/1.4L II. The lenses automatically switches between normal image stabilization and panning mode.

Focal range are also improved compared to the precursors: 20 and 23 centimeters. They weigh 280 and 260 grams. The filter diameter is 58 mm for both.

Canon's recommended retail price is 7900 SEK for the EF 24mm f/2.8 IS USM and 7700 SEK for EF 28mm f/2.8 IS USM. They will ship in June 2012.

By Magnus Fröderberg 2012-02-07."

Here's the link http://www.fotosidan.s​e …med-bildstabilisering.htm.

The swedish prices converted to USD (in todays value, feb 7th 2012) is 1127 USD for the 24 mm and 1098 USD for the 28 mm.
Converted to Euro: 858 E for the 24 mm and 836 E for the 28 mm.

Ok, this may explain why they did it, but my gripe is the absurd price the RRP seems to be...I mean, as some of you have already mentioned, maybe at the $400-$500 mark it may be acceptable (just), but at the rumoured RRP, may as well pay a couple of hundred dollars more and get the 35L, sincerely doubt the IQ of both the 24mm and 28mm prime will be anywhere near the 35L...

I have nothing to add to this thread other than I'm going to go hug my beloved Mk1 24-70 f/2.8L. She might be 8 years old now but she's seen the world with me and never done me wrong (well, once). Canon overhauled her last year for me and she's good as new. Instead of dreaming about a Mk2 anymore I'm going to spend the day laughing at Canon for this brilliant release. $2300...hahahahahahaha​hahahahahahahahahahaha​hah