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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 12 Feb 2012 (Sunday) 16:01
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Price too high?

 
bananas13
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Feb 12, 2012 16:01 |  #1

So I have a client that won a 1-hour shoot with me at an auction. When we were scheduling, I gave her a link to my website, which contains all my pricing information.

Now that her photos are finished, she wants high resolution copies of all the photos (119 of them) so she can print them herself. I charge $200 for 10 images, $700 for 50, and $1200 for 100+ images. She thinks this is absolutely ridiculous. I don't generally have portrait clients that purchase 100+ high res images, so I need a little help...

Should I adjust the price, or stick to my guns?

Opinions?


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BlurredImage
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Feb 12, 2012 16:05 |  #2

Really? Stick to your guns.

She won a 1 hour shoot, not the right to dictate your terms.




  
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BlurredImage
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Feb 12, 2012 16:07 |  #3

$20 an image ($200 for 10) is low for some areas (Cali, NY, etc) but about right for my area (AL/GA).




  
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J ­ Michael
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Feb 12, 2012 16:31 |  #4

Your prices are posted on your site, so it shouldn't come as a surprise. I'd make a counter-offer if she really wants that many images. She gets a discount and you get a larger sale. Leave yourself a little bit of negotiating room.




  
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RDKirk
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Feb 12, 2012 16:48 |  #5

bananas13 wrote in post #13874616 (external link)
So I have a client that won a 1-hour shoot with me at an auction. When we were scheduling, I gave her a link to my website, which contains all my pricing information.

Now that her photos are finished, she wants high resolution copies of all the photos (119 of them) so she can print them herself. I charge $200 for 10 images, $700 for 50, and $1200 for 100+ images. She thinks this is absolutely ridiculous. I don't generally have portrait clients that purchase 100+ high res images, so I need a little help...

Should I adjust the price, or stick to my guns?

Opinions?

A. So what did she actually win? Just the session? I have found that it's not good business to auction only the session and expect people to buy the results--they won't feel that they really "won" anything, and will feel that they've actually been baited and switched. There really shouldn't be any additional purchase necessary, if you expect them to think kindly of you after the interaction. The auction should include at least one nominal product, like an 11x14 print or something.

B. Sell what you sell at the price you sell it. Presumably, your prices are already calculated to be both profitable and competitive--otherwise you can't stay in business. If so you can't flex too much as a general rule.

But the real problem here appears to be that your auction entry was open-ended, and that was a real mistake.




  
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S.Horton
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Feb 12, 2012 16:57 |  #6

What exactly did the client win at the auction? Waived a fee, for a value of $?

Assuming that the client read and understood your pricing is not an agreement.

Next time, always be confirming for understanding from day one.

So, what to say, on the phone.....

My regular fee for this is $x plus $y. So, with $x for free, the invoice will come to $y. I will spend as much time as you like explaining why.

Then, explain.

You might reach an agreement.

In my business utter confusion screw-up usually leads to saying "We were both mistaken. I will split it with you to cover my costs." where half still gets a profit to the firm.

PS I'm in software not photography.


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jra
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Feb 12, 2012 17:21 |  #7

If your pricing structure is fair and competitive, I think you should stick to it. That said, why not offer to make the prints for her and maybe negotiate a discount for such a large order? Just a thought :)




  
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tim
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Feb 12, 2012 17:47 |  #8

Your prices seem low to me. You have published prices that are on the low side for the industry, stick to them. If you must, educate them about how you make your living, ie print sales. $120 for 4 hours work (or whatever shooting and processing takes) isn't realistic, given the investments we make in equipment etc.


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Old ­ Coot
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Feb 12, 2012 19:42 as a reply to  @ tim's post |  #9

She won the $80 session and wants all the prints for free. Wow. Bite the bullet and give her 10 web resolution images and she can pay regular price for everything else she wants. The loss of the income from the image files won't break the bank and you have more than fulfilled your obligations and she can go away happy...or just go away.


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delhi
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Feb 13, 2012 00:43 |  #10

Your wedding photography price has a typo.

"Wedding photography service is a flat rate of $300 — no time limit, no minimum purchase required! To get the details, check out our Wedding Pricing PDF:"


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tim
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Feb 13, 2012 00:54 |  #11

I think the typo is it's missing a zero on the end.


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cdifoto
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Feb 13, 2012 05:38 |  #12

bananas13 wrote in post #13874616 (external link)
So I have a client that won a 1-hour shoot with me at an auction. When we were scheduling, I gave her a link to my website, which contains all my pricing information.

Now that her photos are finished, she wants high resolution copies of all the photos (119 of them) so she can print them herself. I charge $200 for 10 images, $700 for 50, and $1200 for 100+ images. She thinks this is absolutely ridiculous. I don't generally have portrait clients that purchase 100+ high res images, so I need a little help...

Should I adjust the price, or stick to my guns?

Opinions?

I want a new Ferrari. I think new Ferraris are ridiculously priced. I won't buy a new Ferrari because I can't afford one. Ferrari won't lower its prices just so I can afford one. Ferrari doesn't care that I don't have a new Ferrari, nor should it.

You're not as expensive as a new Ferrari, but you should have the same business mindset: If people want your stuff, people must pay for your stuff. If they can't afford your Ferrari, sell them your Fiat.

Having said that, your first mistake was auctioning your services. It lowers the value of what you're selling. Same goes for facebook contests and just about anything else that gives people a chance to get something for less than the usual rate. It basically says "My real rate is bull****. I made it up out of thin air."


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RDKirk
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Feb 13, 2012 06:42 |  #13

Having said that, your first mistake was auctioning your services. It lowers the value of what you're selling. Same goes for facebook contests and just about anything else that gives people a chance to get something for less than the usual rate. It basically says "My real rate is bull****. I made it up out of thin air."

Well, if it's a for-profit auction, the starting bid should be profitable. Remember that the highest prices ever paid for photographs have been at auction. If it's a charity auction, the same can really apply--the beginning price should still be at the profitable level--except that the proceeds go to the charity.

But as I said before, a real issue here is that he was auctioning a will-o-the-wisp. We all say "People are paying for my talent," but clients actually expect to get pictures for their money, not just a display of talent. If they wanted just a display of talent, they'd go to a circus.




  
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cdifoto
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Feb 13, 2012 06:45 |  #14

RDKirk wrote in post #13877558 (external link)
Remember that the highest prices ever paid for photographs have been at auction.

You can't compare photographs auctioned at, say, Christie's with consumer portrait sessions. They're nowhere near the same.


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RDKirk
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Feb 13, 2012 07:23 |  #15

I'm saying that photography can be sold profitably at auction--the auction itself isn't the problem, it's the starting bid that's the problem.

Even if done for charity, the starting bid should be a proper representative price for the working being done--it shouldn't be priced cheaply just because "it's for charity." If anything, that's perhaps a reason to price it even higher than normal.




  
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