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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 29 Feb 2012 (Wednesday) 14:31
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What is the right thing to do???

 
Atl-Fotos
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Feb 29, 2012 14:31 |  #1

I got this friend...

Who had a client that approved a set of proofs that were turned into a wedding album. It turns out that everything was just fine and dandy until the client got to the last page and it read "And The Lived Happily Ever After..." instead of "And They Lived Happily Ever After..." Now my friend thinks that since he sent a set of proofs for approval that he (or she) has half the responsibility of paying for a new album. Others have told him he should suck it up and pay for the album himself.

What do you think is the right thing to do???


Ron
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va_rider
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Feb 29, 2012 14:33 |  #2

seems like something that both parties should have caught... if I were the photog, I'd feel like an ass and probably print her another album.


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CMfromIL
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Feb 29, 2012 15:38 |  #3

Details, details. Photog should bite the bullet and have it reprinted. With a smile on his face. He can either come out looking like a champ or have a very pissed off client for the next 20 years screw him in every "Do you know a wedding photog" conversation.

As a photographer it's YOUR responsiblity to send the 'correct' proof to the client. It's not their job to actually proofread/spell check the work.

Attorneys don't send contracts to their clients for approval, and also ask that they spellcheck/grammer check. It SHOULD BE DONE before hand.

That's my $.02.


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JakAHearts
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Feb 29, 2012 15:58 |  #4

If it were me, Id be getting them a new album.


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Numenorean
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Feb 29, 2012 16:01 |  #5

Get them a new album.

Proofs are more for approving the layout, and photos chosen. The client shouldn't have to spell check it for you.


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RDKirk
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Feb 29, 2012 16:07 |  #6

Who had a client that approved a set of proofs that were turned into a wedding album. It turns out that everything was just fine and dandy until the client got to the last page and it read "And The Lived Happily Ever After..." instead of "And They Lived Happily Ever After..." Now my friend thinks that since he sent a set of proofs for approval that he (or she) has half the responsibility of paying for a new album. Others have told him he should suck it up and pay for the album himself.

It's not clear to me who produced the album--I'm confused by your references to "set of proofs." If your friend produced the album, he should have thoroughly inspected it before delivering it--if that's the case, he owes them another album.

If they had the album produced themselves from the "set of proofs," then he's not responsible for gaffs in the album at all.


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SethDuBois
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Feb 29, 2012 17:10 |  #7

From what I'm gathering the photog produced the album. Even if the client reviewed the entire layout (which included the spelling mistake) it still isn't any percentage of their fault. I'd certainly recommend supplying the client with a new, fixed album with no hassle.


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Chris
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Feb 29, 2012 19:38 |  #8

buy them a new album


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tomj
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Feb 29, 2012 19:40 |  #9

I'm in the printing business. Before we print something, we have the client sign off on a proof, making it clear that they are fully accepting responsibility by doing so.

That said, we don't use this process to cover our own negligence, which is what a mistake like this is. We would make good on an error like this.


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Atl-Fotos
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Feb 29, 2012 19:53 |  #10

I was leaning towards telling him to get a new album and I see you all share my thoughts. I will make sure he sees this post...

Thanks for the input...


Ron
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RAW ­ RAW ­ RAW
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Feb 29, 2012 19:54 |  #11

Give them a new album with out the error, that's what they paid for. You could offer them the album with the error for half price!! you win (happy client and recoup 40% - 60% of the cost depending on your mark up)and they win with a second album (at half price they wont care about the error in a second copy). She will give it to her mother and three weeks later his mother will find out that her mother has a copy and will want one too......another sale. You're laughing.




  
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Concretin ­ Nik
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Feb 29, 2012 23:18 as a reply to  @ RAW RAW RAW's post |  #12

I too am in the printing business... if you don't actually look at the proof, and you sign off that you did, well, that's your mistake. THAT'S THE PURPOSE OF THE PROOF. To have another set of eyes look for things like that. Otherwise, why even send a proof? You're not gonna look at it or accept any responsibility, why am I wasting the time and effort? Half off is a generous reprint.

We generally don't reprint free, but it really depends on the piece, AND the initial attitude of the customer... if they come back and say, "I know I signed off on the proof, but I missed this mistake, is there anything we can do?" We are much more likely to do a freebie than if they come back saying we mucked it up and it's all our fault. That almost guarantees that we will pull out that signed sheet that clearly states the customers responsibility.

That being said, wedding photography is a sensitive business. Yes, your friend has every right to stick to his policy and not give them a freebie. However, that's probably going to be more hurtful to his business. I'd probably do the reprint, but they'd defnitely sign off on another proof. (And I would offer the messed up album at half off as suggested above. If they don't buy it, they absolutely DO NOT get to keep it.)


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isoMorphic
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Mar 01, 2012 02:59 |  #13

Businesses do not become successful by making customers pay for mistakes.




  
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dawnkyung
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Mar 01, 2012 08:24 as a reply to  @ isoMorphic's post |  #14

I agree. I'd be buying them a new album. Won't win anything by pointing fingers and saying "you didn't catch this either!".


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Willie
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Mar 01, 2012 11:02 |  #15

isoMorphic wrote in post #13995650 (external link)
Businesses do not become successful by making customers pay for mistakes.

Except Microsoft




  
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