I took a look at your site and just wanted to offer up my opinions. I am not an expert at marketing, but I have read A LOT on marketing photography businesses and think some of what I can share may help or offer some insight.
So first things, first. I took a look at your website and I have to say, I disagree with what you stated. While there are some nice shots, I was really bored. Everything (except one image) on your website is on a white background – which I think really takes away from some of the cute poses the kids are doing. I’m not saying get rid of the white background/studio look, but I am saying mix it up. Show some diversity in where you are shooting. Now…maybe that’s all you want to do, shoot in studio on a white background – somehow you have to warm your website up and make it a little more inviting…to me it actually feels kind of sterile. You know that one image of the little boy sitting on the steps outside? LOVE IT! It has a unique personality and makes me wonder “How did you find this location, could you do this for me?”
I also took a look at your blog (where I saw another adorable picture, not on the white background) and a couple things stood out to me right away. First, there are only three blog entries – blogging once a month is not effective and actually, if you don’t feel like blogging is your thing, don’t do it. It’s ok NOT to blog, I’ve fallen in love with photographers who don’t but if you aren’t keeping up some kind of consistency (more than once a month) it can be a deterrent. Second, blog to your clients. I think you can offer a unique voice as a father. Talk about fatherhood and the ups and downs of it. Talk about kids and what different things your boys are doing. What I would recommend staying away from, is talking about the newborn shoot you want to do, but are finding difficult to work into your schedule. Again, to a potential client, who doesn’t know you, it comes across as not really having the necessary time for the service you are offering.
OK, I realize you didn’t ask about your website or blog BUT the reason I am bringing them up is that you can pay for marketing, push for word of mouth BUT if you website doesn’t scream awesomeness, it doesn’t matter what kind of money you put into getting your business name out there, you will lose potential clients. You internet/online presence really does mean a lot. ALSO, if you are not utilizing facebook, YOU SHOULD! It’s a great way to have clients PUBLICLY become fans of your work and get your business more visibility!
As far as marketing that may cost you a little money, have you thought about finding local businesses that cater to families and children and asking them to display your business card somewhere? What about offering some kind of freebie or percentage off to every client who brings in a coupon that you have given to a certain business to pass out? What about teaming up with a local ice cream shop and co-hosting some kind of event where kids can eat ice cream and get a photo taken? There are so many ideas out there, and I know with a little bit of searching on the internet you can find more!
Anyways, I hope you don’t take any of what I’ve written the wrong way, just trying to offer my insights!
Best of luck!