I'm curious to hear everyone's thoughts on clients and using facebook. I used to be pretty selective when it came to who I became friends with on FB until I started using it as a networking and marketing tool for my business. Like anyone with a business that uses FB for exposure and promotion, I want my page to be as far reaching and have as strong a presence as possible. Most clients 'like' my page, some don't; sometimes they send me a friend request (on my personal account), sometimes they don't.
When I post pictures from a wedding or a shoot on the page, I like to tag clients (with their permission, of course) so that they show up on their page, and thereby increasing my exposure/reach. If I'm not friends with someone, FB doesn't allow me to tag them in photos I post, regardless of whether they're a fan of the page or not - so without the photos appearing on anyone's page, they can easily go unnoticed as it gets pushed down the timeline of activity. Ideally, I'd be friends with all my clients and they would love to be tagged and share the photos, etc, but people use facebook differently - some will become friends with anyone and everyone, others are very selective. Some people spend hours on it a day, some log in once every couple weeks, others don't have an account at all.
FB does allow you to send messages to people even if they're not your friend, so a couple times I've sent messages to clients essentially saying "Here are a few pictures from the shoot, feel free to tag yourself" and include a link to the album. I don't know if sending a message and not friend requesting them comes across as not wanting to be their friend, but I don't want to request their friendship and have them think "Why's this guy want to be my friend, he's just our photographer."
I feel like facebook is largely filled with petty BS and would actually like to spend less time on it, but at the same time, it's such a powerful (and free) marketing tool, that I want to have a strong presence to increase my exposure. A little paradox of a situation I suppose.
So what are your thoughts? As a photographer, how do you use facebook to promote your business? Are you friends with your clients on FB? Do you tag people in photos on your page, or let them tag themselves? I'd love to hear everyone's thoughts!