when pricing you have to look at the time it took to get the picture. not how long it took to push the button, Drive time, how long were you there to get that one shot they wanted, how long did it take to do the pp work. I charge 100 an hour, 25 for picture, and then the license. When I first started out I under priced not because I was trying to under cut every one I just never looked at what it took to get that one shot some one wanted. When you price it make sure they know what they are paying for. because if this is the first time buying a picture for them they may not understand. make sure you point out what they are paying for. you have a business just like them. you all so need to look at who is getting the printing done you or them and how much is that going to cost. the License is figured out by getting an estimate of how much the picture is going to help them make there money. if they are going to make 1 million on a contract to lease the building asking 1 grand is not a big issue for them. if they are going to make 10K on the contract 1k may seem like a lot. I would start out by finding what a building that size in that area goes for. you could get an idea by asking around telling people you are looking to rent space for a studio.