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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 05 Jun 2012 (Tuesday) 12:17
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How Much Mark up on Posters

 
Mareshow
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Jun 05, 2012 12:17 |  #1

I'm wondering how much mark up to put on posters. I found a decent printing company but i dont know how much i should charge. It will mostly be single poster purchases




  
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elrey2375
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Jun 05, 2012 13:05 |  #2

Mareshow wrote in post #14534744 (external link)
I'm wondering how much mark up to put on posters. I found a decent printing company but i dont know how much i should charge. It will mostly be single poster purchases

Depends on what kind of profit margin you are wanting to achieve, which is directly related to how much markup you plan on. If something costs you $50, I wouldn't charge less than $100.


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FerozeK
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Jun 05, 2012 15:32 |  #3

I put 35% on everything, but I know my input costs....




  
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pbisfun
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Jun 07, 2012 15:03 |  #4

are you making the poster or are you resealing Reselling something you bought or is this poster something you created. If it is something you are creating in photoshop or something similar. If it is something you created or even a template you are putting pictures on don’t for get to price for the time it takes to come up with the final product. And do look at posters they sell at stores and think you are way over pricing you are selling a one of a kind poster. I get my posters printed for 9 but the time I put in to the poster and the time it takes to put pictures in it is what I am charging for. I don’t know about you but it takes me on average 2 to 4 hours just to come up with a template, that the pictures will go on.


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AZGeorge
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Jun 08, 2012 19:10 |  #5

What market are you in? What prices do you see in this market? Does the quality of your work put you on the low/middle/high end of the market? Counting carefully your total costs, would you be happy receiving what your market seems to bear?


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How Much Mark up on Posters
FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
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