You say you contacted the media departments... Meaning they already have people specializing in media... Meaning they probably don't have a "need" for a 3rd party. You say the companies are very successful in Australia, so why are you frustrated about this? They must be doing something right with what they have in their staff. This is probably a common trend among "successful" companies.
I think the biggest factor is todays generation. Look at T.V. ads, website designs, and just what younger people wear nowadays in general. There's an "endless summer" mentality. The traditional looks just aren't AS popular...They're popular, they're just not as dominant anymore. Companies don't want your personal philosophy, they want to appeal to their target audience. Sure, your bio on your website will get you hired, but only if it matches what the company is looking for. You have to evolve your business as generations change.
This is why I think people are having issues getting work. I have friends in their 20's getting published in magazines, because the photos they take are what teenagers/college students/young people all over the world are what they want their lives to look like. Counterculture is THE culture.
As a photographer, it's key to have a vision, or a philosophy. However, in order to survive, you NEED to learn new ways to express that vision.
But yeah, that's why I think "professional photographers" are having issues getting work. Get with the times.
Wow. Hit the nail right in the head with that one. You're absolutely right.






