I think its a balance of the two, if you are to expensive then they may not book.
Mike and Tom, when potential customers call you and ask for your package details, do you give them your opening package price and details or do you just say the average customer spends $$$?
I include my sitting fee in my package details, $50 an hour that I am tempted to raise to $100 an hour in my new pricing just to help cover gas etc.
My old opening package was $150 and included the $50 sitting fee an hour of photography and four sheets of prints. A sheet could be an 8x10, two 5x7's, four 3.5x5's or a set of 8 wallets.
My new package is $200 and includes the $100 sitting fee, an hour of photography and four prints.
* I am tempted to offer two free 5x7's if they promise to promote me to their friends, is that cheesy? It makes it equal to the old package in terms of prints