Different look. I don't think it adds 10 pounds. Look at the samples above. Couple more:
I don't think the pictures make the model look large in these, but I do see some distortion and it gets worse the closer you get. I try to stay away from shots that make the head, hands, or feet look out of proportion with the rest of the body. Look at her head and hands for each shot. See how they get more out of proportion with the body (in the center of the picture) as the pictures get closer. Of course if you shoot with plenty of room to crop you can avoid this. And some are trying to get the more distorted look which if fine as well.