Jake, I have a 7D and a G12 and wanted something smaller to have with me all the time. Tried the S95 and S100 and, while I liked the control you had over them, I wanted something simpler. Got a 310HS and am completely happy with it. IQ is great for such a small camera. It also has an 8X optical zoom. I've taken images with it that rival or exceed those from the S100. Highly recommend it!