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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 03 Oct 2012 (Wednesday) 02:11
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How Much To Charge Per Photo???????

 
Heycoop ­ Photography
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Oct 03, 2012 02:11 |  #1

How much should I charge per photo taken. I am just starting out, and have no idea. The photos would be used for websites, and possibly advertising? Thanks.


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Moppie
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Oct 03, 2012 02:38 |  #2

One million dollars!!!!


With out any context, understanding of actual use, budget constraints of the customer, your overhead and cost of doing business it is impossible to answer such a question.

If they are motorsport photos (and I suspect they are) then the local market is very limited, very small and usually quite unwilling to spend money.

There are a small number of people working in it profitability and they do so by having fantastic business skills.


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Heycoop ­ Photography
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Oct 03, 2012 02:44 |  #3

Moppie wrote in post #15073330 (external link)
One million dollars!!!!


With out any context, understanding of actual use, budget constraints of the customer, your overhead and cost of doing business it is impossible to answer such a question.

If they are motorsport photos (and I suspect they are) then the local market is very limited, very small and usually quite unwilling to spend money.

There are a small number of people working in it profitability and they do so by having fantastic business skills.

Okay... Ill try give you a little more info. It is for the V8 Supertourers Fanbase website, they said they would be willing to purchase a few photo's and were wondering how much I charge. They would use them on their website. I am not selling these photos to anyone else, so they would be exclusive to this website. Budget constraints aren't really a worry, as they would only be purchasing maybe 5-10 images, but obviously they wouldn't want to overpay. Do you reckon you could give me a bit of an idea of how much to charge now?

Thanks Moppie :D


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stillinamerica
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Oct 03, 2012 07:13 |  #4

How much are similar images in sizes on Istock?


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glumpy
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Oct 03, 2012 07:19 |  #5
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$72.43

+GST


From RDKirk: First, let me check the forum heading...yes, it does say "Business of Photography" and not "Hobby of Photography." Okay. So we're talking about making money, not about hobbies. By "business" I am presuming activities that pay expenses and produce a profit over the long term.

  
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Heycoop ­ Photography
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Oct 03, 2012 13:30 |  #6

glumpy wrote in post #15073791 (external link)
$72.43

+GST

Haha, I wish... If I had that much money for every photo I took, I might actually be able to afford some decent equipment!


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Joe300
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Oct 03, 2012 22:03 |  #7

Why sell 5000 photo's for one dollar when you can sell one photo for $5000.
I wonder how long will it take me to sell 1 million photos @ $1.00 each ? after taxes i am still broke..

good luck , keep shooting,
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Heycoop ­ Photography
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Oct 03, 2012 22:12 |  #8

Joe300 wrote in post #15077116 (external link)
Why sell 5000 photo's for one dollar when you can sell one photo for $5000.
I wonder how long will it take me to sell 1 million photos @ $1.00 each ? after taxes i am still broke..

good luck , keep shooting,
Joe

I only wish I could get a photo worth $5000... Good point though


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banquetbear
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Oct 03, 2012 22:41 |  #9

CaterhamF1 wrote in post #15077146 (external link)
I only wish I could get a photo worth $5000... Good point though

...hi CaterhamF1: the price that glumpy quoted would be the standard industry rate based on the usage you stated. I just ran it through my calculator and came up with $95.00 per image + GST: so we are both pretty much in the same ballpark. (Of course you wouldn't be registering for GST)

As I said in your other thread: you have got a lot to learn and you don't really need to be looking at selling your photos right now. If you stumble into an opportunity like this one by all means go after it: but if you can't wrap your head around $72.43 being a reasonable rate for an image then you simply aren't going to make anything other than enough to buy you some fish and chips after your next shoot.

Look: you live just down the road from me. Get permission from your parents for me to pop around to your place for an hour or so next week and I'll give you some advice on how to proceed from here.


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glumpy
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Oct 04, 2012 07:29 |  #10
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I have to admit BB, my quote was somewhat Tounge in cheek.

While I believe that is what the pics are worth, my experience here in Oz with shooting V8 supercars and drag racing amongst other interests with web sites leads me to believe he hasn't got a hope in hell of getting that kind of money.

I totaly agree with your fish and chips comment however. That's exactly the reason I stopped shooting this kind of work... Well all automotive work actually.
I don't think there is any way to make worthwhile money out of it. The biggest problem is people like the OP himself. Cars have a large " fan" following and there are loads of people that turn up to the track, some armed with serious equipment, ( you should see them at Bathurst!) and they blaze away and are stoked just to see their pics published. Payment isn't even a consideration.

Now things may be Different in NZ, I'll get a close up look when I am there in 3 weeks to shoot a job over the weekend, but I tend to think based on a few people I have spoken to that do shows and track events in the US it's pretty much the same.

This being the case, I don't think there is much to be gained other than the fish and chips you indicated in the automotive market. I'm sure there exceptions of course but to me it comes down to a situation of do it for love because odds are 100:1 against you will be able to do it for any decent money.


From RDKirk: First, let me check the forum heading...yes, it does say "Business of Photography" and not "Hobby of Photography." Okay. So we're talking about making money, not about hobbies. By "business" I am presuming activities that pay expenses and produce a profit over the long term.

  
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banquetbear
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Oct 04, 2012 08:06 |  #11

glumpy wrote in post #15078307 (external link)
I have to admit BB, my quote was somewhat Tounge in cheek.

While I believe that is what the pics are worth, my experience here in Oz with shooting V8 supercars and drag racing amongst other interests with web sites leads me to believe he hasn't got a hope in hell of getting that kind of money.

I totaly agree with your fish and chips comment however. That's exactly the reason I stopped shooting this kind of work... Well all automotive work actually.
I don't think there is any way to make worthwhile money out of it. The biggest problem is people like the OP himself. Cars have a large " fan" following and there are loads of people that turn up to the track, some armed with serious equipment, ( you should see them at Bathurst!) and they blaze away and are stoked just to see their pics published. Payment isn't even a consideration.

Now things may be Different in NZ, I'll get a close up look when I am there in 3 weeks to shoot a job over the weekend, but I tend to think based on a few people I have spoken to that do shows and track events in the US it's pretty much the same.

This being the case, I don't think there is much to be gained other than the fish and chips you indicated in the automotive market. I'm sure there exceptions of course but to me it comes down to a situation of do it for love because odds are 100:1 against you will be able to do it for any decent money.

...nah, I agree: if he is lucky he might be able to get a hamburger and coke with the fish and chips! Unless your connected there isn't much money in motorsports: in fact there isn't much money in sports period in NZ.


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Motor ­ On
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Oct 04, 2012 08:58 |  #12

Thoughts from those doing this solely for a living:
http://www.youtube.com …=WkoKEQHlAmk&fe​ature=plcp (external link)

http://www.youtube.com​/watch?v=fXavS_IY42A (external link)

http://www.youtube.com​/watch?v=loYF3528gP4 (external link)

https://photography-on-the.net/forum/showthre​ad.php?t=61210

Thoughts from someone who occasionally shoots for others:
Do it for free, or give them something they can't get anywhere else, and be ok with charge accordingly; better to be turned down than locked into a $5 per image rate, both as a recognition of respect for the ART you provide them as well as respect for those photographing motorsport full time.

If you've already shot the images then you shot them for you, and they happened to recognize your work; they chose you and want you, this means you have value to them. If you're on assignment for them, then you need to come out ahead not in the hole; and there's costs on your equipment, you travel to and from the event, event access, your time shooting, and your time editing to put together that final product.


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Biffbradford
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Oct 04, 2012 12:42 |  #13

Without being greedy ... how much would you be happy to get for your images? There's your price. If they buy x number of shots, give them a discount. Work with 'em and open some doors for yourself.


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Nightstalker
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Oct 04, 2012 17:04 |  #14

CaterhamF1 wrote in post #15073340 (external link)
Okay... Ill try give you a little more info. It is for the V8 Supertourers Fanbase website, they said they would be willing to purchase a few photo's and were wondering how much I charge. They would use them on their website. I am not selling these photos to anyone else, so they would be exclusive to this website. Budget constraints aren't really a worry, as they would only be purchasing maybe 5-10 images, but obviously they wouldn't want to overpay. Do you reckon you could give me a bit of an idea of how much to charge now?

Thanks Moppie :D

The question is not what you want to sell them for rather what they are prepared to pay for them.

In reality for this type of use it is a buyers market - they will most likely be innundated by amateur photographers sending them images for free just in the hope of being used / published.

That they say they are prepared to pay is good but I suspect that the amount they would be prepared to pay is quite low.


  
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Heycoop ­ Photography
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Oct 04, 2012 17:13 |  #15

Nightstalker wrote in post #15080407 (external link)
The question is not what you want to sell them for rather what they are prepared to pay for them.

In reality for this type of use it is a buyers market - they will most likely be innundated by amateur photographers sending them images for free just in the hope of being used / published.

That they say they are prepared to pay is good but I suspect that the amount they would be prepared to pay is quite low.

Thanks, thats a good point, and definately the best way to think about it imo


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How Much To Charge Per Photo???????
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