I have been freelancing for a few years now and doing short shoots, but I feel like I am under-charging my clients.
This month I did my first big job. I shot the team photos and player portraits at my sister's Division 1 college (for basketball). I drove 2 hours to the college and 2 hours back. Between set-up, shooting, and breaking down, I shot about 2.5 hours. I took about 300 photos, and I'm giving the coach about 100 edited photos on a disc to print and use in publications (which have taken me probably a total of 8 hours to do)
I was under the assumption she was just going to give me a certain amount of money (aka the same amount she paid the photographer last year) but instead she asked me to "send her a bill." I had not named my price beforehand because I was also using the experience as a boost for my portfolio and exposure.
What would you charge, give the situation? As a reminder, this is my sister's team, so it is sort of like a family/friend situation. My sister thinks I should just ask for a small amount, and be paid the rest in team gear so when I shoot the through the season, I can be dressed like them (the gear is worth a good amount of money, all Nike stuff).
Just some thoughts please! I am new to the business aspect!