even though I don't own it, I've spent quite a bit of time with the 5DIII. I love the overall FF IQ, thinner DOF and the AF is admittedly better. The 7D has more than adequate AF, a noticeably deeper buffer for continuous raw shots and the extra 2fps I've found does make a difference.
I haven't been this conflicted on a purchase decision since I was trying to decide between a PC and a Mac. I've literally walked into B&H with all my crop body specific gear ready to make a deal but just couldn't part with my 7D.
Very well said. I always respect your opinion. However, owning both cameras, I truly feel the 5D III out performs/classes the 7D in almost every category except reach. I cant tell the difference in terms of FPS . The 5DIII nails almost every shot. But I agree. Its all about the photographers needs and what they shoot. I honestly never ever felt comfortable shooting above ISO 800, let alone 1600 on my 7D. I even sent my camera back to Canon for adjustment and still wasn't truly happy. To me, the difference is price even at the normal retail price of the 5D III, is worth the difference and then some.