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Thread started 24 Nov 2012 (Saturday) 22:15
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Canon 24-70 mkii sale ?

 
vaflower
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Nov 24, 2012 22:15 |  #1

When does this one hit 2000$ ? What is your prediction? I will buy one when it hits the mark.


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Indecent ­ Exposure
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Nov 24, 2012 22:37 |  #2

Considering the unprecidented pricing tumble of the 5D III you might not have to wait as long as with previous lenses.


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gjl711
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Nov 24, 2012 22:43 |  #3

What does the MkIII pricing have to do with the 24-70? The two can have vastly different price histories based on their sales.


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gpswiz
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Nov 25, 2012 00:54 |  #4

Indecent Exposure wrote in post #15285386 (external link)
Considering the unprecidented pricing tumble of the 5D III you might not have to wait as long as with previous lenses.

5D III was over priced and hence the price dropped....


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shine1
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Nov 25, 2012 01:06 |  #5

My guess: around $2000 in spring (rebates start around $200 and then increases to $300) and $1800-1900 in a year? Discounts already started. Profeel (PMI digital) has it for $2199 as somebody listed in a few threads down the list.




  
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Indecent ­ Exposure
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Nov 25, 2012 04:07 |  #6

gpswiz wrote in post #15285701 (external link)
5D III was over priced and hence the price dropped....

Perhaps. I'd guess, though, that the marketing team that came up with the initial MSRP is either the same or working under the same mandate as those who priced the 24-70mm II (giving it the same overvalue). Word on the street is that the 24-70mm II is not moving as expected (in some regions, at least).

Hopefully, the correction will be similar.


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rick_reno
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Nov 25, 2012 07:21 |  #7

i'd predict next fall at the earliest.




  
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Kronie
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Nov 25, 2012 07:42 |  #8

Ones a camera and one is a lens. The lens will hold its value much more then a piece of electronics. Just look at all the other modern Canon cameras as a guide. They do nothing but go down in price where lenses generally dont. Probably the cost/markup ratio for lenses is also much lower than cameras. I think rick is correct with next fall unless Canon decides to offer massive discounts like it does to all their other top lenses.




  
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Timsxsi
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Nov 25, 2012 10:52 |  #9

Prices will fall when they have too many in stock.




  
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Indecent ­ Exposure
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Nov 25, 2012 15:15 |  #10

When the 24-70mm f2.8 first hit the market in 2002(?) its MSRP was $2100. Does anyone remember how long before it took a significant price cut?


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vaflower
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Nov 25, 2012 16:03 |  #11

Indecent Exposure wrote in post #15287742 (external link)
When the 24-70mm f2.8 first hit the market in 2002(?) its MSRP was $2100. Does anyone remember how long before it took a significant price cut?

If 24-70 mkI was 2100 back then, how can 24-70mkII at 2300 be expensive ? But I really don't want to buy at 2300 now and watched it falls 500$ or more in 2 or 3 years.


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HyperYagami
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Nov 25, 2012 17:04 |  #12

To give you some indicator:

70-200mm f/2.8 IS II was MSRP'd at $2500, and never officially dropped below $2k. And if Canon is REALLY going to enforce the MAP policy, you probably won't see it unofficially drop below that either.



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Indecent ­ Exposure
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Nov 25, 2012 18:32 |  #13

HyperYagami wrote in post #15288127 (external link)
To give you some indicator:

70-200mm f/2.8 IS II was MSRP'd at $2500, and never officially dropped below $2k. And if Canon is REALLY going to enforce the MAP policy, you probably won't see it unofficially drop below that either.

I hope it falls faster than the ~20% the 70-200mm II did within it's first 1.5 years or so, which was a popular lens from the start (the 24-70mm is proving to not have the same good will either in photographic, video circles or on the salesfloor). Unless I miss my guess (wouldn't be the first time), there should be more pricing wiggle-room in the 24-70mm II than the 70-200mm II, so hopefully Canon won't resist marketing down with it sooner rather than later.


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ScottyP
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Nov 25, 2012 22:49 |  #14

gpswiz wrote in post #15285701 (external link)
5D III was over priced and hence the price dropped....

Bingo!


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mannetti21
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Nov 29, 2012 11:30 |  #15

Indecent Exposure wrote in post #15288485 (external link)
I hope it falls faster than the ~20% the 70-200mm II did within it's first 1.5 years or so, which was a popular lens from the start (the 24-70mm is proving to not have the same good will either in photographic, video circles or on the salesfloor). Unless I miss my guess (wouldn't be the first time), there should be more pricing wiggle-room in the 24-70mm II than the 70-200mm II, so hopefully Canon won't resist marketing down with it sooner rather than later.

Agreed. IMO, this lens doesn't blow the significantly cheaper competition completely out of the water. I am usually one who would readily pay a steep premium so long as the premium price matches a proportionately premium performance.

As much as I want to convince myself to click the Buy button, I am constantly debating on getting the Tamron for about half the price, 5 more years of warranty, image stabilization, and it's good-excellent image quality. Each day I get closer to the Tamron and further from the Canon. I imagine there are quite a few other consumers, maybe even the majority, that are in the same boat...I'm hoping Canon is thinking along the same lines in regards to the rate at which they discount the price.



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Canon 24-70 mkii sale ?
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