Ladies and gentlemen, can I please have your attention. I need all of you to please stop what you're doing and listen.
All other projects are to be put on hold until after a prime sharp 14-24 f2.8 is released around 2k price point. An f4 lens would be acceptable for a reduction in price. And don't even think about putting IS in it to ramp up the price.
Deadline: March 2013.