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Thread started 31 Dec 2012 (Monday) 10:42
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The Knot is a $170/month!

 
TheBrick3
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Dec 31, 2012 10:42 |  #1

That's $2,040 a year for a listing in the Washington D.C. market. Maybe I am just remembering wrong what I read on here at somepoint, but my recollection is that pricing has to be pretty competitive on there to the point that many photographers avoid the site for that reason alone. I could potentially be willing to spend that much cash down the road, but I'd need to be booking weddings in the 2-3K range (or higher, really) to justify the expense.

What has everyone's experiences with The Knot been?


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TheBrick3
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Dec 31, 2012 10:48 |  #2

I see Wedding Wire has $100/$250/$400 a month packages, so maybe I underestimating the pricing on these sites a bit. Still I ask what everyone's experiences have been and if it's worth it.


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Dec 31, 2012 10:54 |  #3

I've never used The Knot, ( I've heard other pros say that they stay away from The Knot. ) but I did advertise for a couple of years on Wedding Wire. I paid them about $1400/yr if I recall to be listed on the first page. I booked one wedding last year as a direct result from WW.

This year I dropped WW and instead spent my money on setting up a booth at a bridal show. I've booked 7 weddings from that one show. Needless to say, I will be doing more shows.


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cbknight
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Dec 31, 2012 11:07 |  #4

jcolman wrote in post #15427441 (external link)
I've never used The Knot, ( I've heard other pros say that they stay away from The Knot. ) but I did advertise for a couple of years on Wedding Wire. I paid them about $1400/yr if I recall to be listed on the first page. I booked one wedding last year as a direct result from WW.

This year I dropped WW and instead spent my money on setting up a booth at a bridal show. I've booked 7 weddings from that one show. Needless to say, I will be doing more shows.

We have no experience on the knot or wedding wire. We have done our research and as is with life itself, the more you put into it, the more you will get out of it. Just placing an ad will not bring clients...you have to roll up your sleeves and get in the fight. Get out there as Jim did. Get physically in front of the brides. Sell your personality...that is what they want to purchase.

These high dollar wedding sites that promise you first page listings for $$$/month makes me wonder........how can everyone be on the first page?


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Nightstalker
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Dec 31, 2012 11:38 |  #5

cbknight wrote in post #15427489 (external link)
These high dollar wedding sites that promise you first page listings for $$$/month makes me wonder........how can everyone be on the first page?

Getting everyone on the first page is easy if you only have one (albeit long) page of listings. Well that's how I'd do it.


  
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TheBrick3
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Dec 31, 2012 12:41 |  #6

I think part of it is that if you don't pay the big bucks they won't consider you for the front page and just rotate people in. With a larger page and tons of impressions, you get a lot of permutations and probably only miss the front page like 1 out of 100 times. Wedding wire did say their $250/month package was sold out in my area, so there's a limit to it even if just to get you to buy the $400/month package.

I had a $10/month listing on second shooters last year that worked out pretty well. I only had it for about six months or so, and got a $300 second shoot and a normal $250 main photographer/non-wedding gig out it. The guy asked me to second shoot again for $300, but I was already booked that day. I was really surprised so few people paid the $10 month (like 2 or 3 others in my area). Even if the investment paid off, I was surprised I only got two contacts from it. I guess if it's $10 a month then not a lot of people use the site.

Those kinds of listings make sense and I would conceivably pay thousands to be on a site like The Knot but not if I am paying that money to shoot a price points where I'm not making money anyways. I have noticed companies like "The Pros" and "George Street Wedding and Video" prominently featured on Wedding Wire, The Knot, etc. They're studios that employ dozens of wedding photographers for those unfamiliar with them.


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cdifoto
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Dec 31, 2012 17:48 |  #7

The Knot is where brides get those annoying questionnaires and irrelevant checklists to harass potential photographers with. I have a fundamental issue with supporting that.


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bigcountry
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Dec 31, 2012 18:12 |  #8

i have been on the knot for a few years. Every time i get ready to drop it, i book a big dollar wedding. well more than enough to cover the expense for a year or two.


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NLe
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Dec 31, 2012 22:18 |  #9

I think it's a good deal because a lot of brides use it. Plus there's more to it then just being on the first page - if they provide a link to your own website it will help boost up your ranking to the first page of a local search on google if you play it correctly.


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TheBrick3
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Jan 01, 2013 21:36 |  #10

cdifoto wrote in post #15428781 (external link)
The Knot is where brides get those annoying questionnaires and irrelevant checklists to harass potential photographers with. I have a fundamental issue with supporting that.

That too. Tangentially related to this, I've seen some stuff recently about how you (the B+G) should never pay in full for a wedding ahead of time while the photography industry, of course, says the B+G must always pay in full in advance. Both sides have a point. I accidentally found out that the most talented wedding photographer I ever second shot for overbooked himself in the mid-2000s, didn't deliver on a bunch of weddings and declared bankruptcy. It's fairly easy to discover with a Google search, but I never in a million years would have suspected it since he's really good and has a great personality (his victims said that, too). The bad news is he does *a lot* of mufti-day Indian weddings now and I already wondered how he could possibly keep up with post-production when he's basically shooting close to three weddings a week.

Still though, this is something fairly 1 in a 100 and something that's it's easy to research. It's much more common for the B+G to fail to pay but that's not something 'The Knot' will bring up.


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Jan 03, 2013 22:18 |  #11

booked a wedding from my weddingwire account, paid 0. boom in their faces!


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Jan 03, 2013 22:35 |  #12

Hey, I'm in the DC area and if you're ever looking for a second, let me know :)


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The Knot is a $170/month!
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