SNIP-List of time/expenses
$71.40/6 = $11.93/hr
And you still haven't figured in all your expenses and are subsidizing it with your other job. So that per-hour rate isn't that accurate.
Thomas, you may not think that our little business models are anything you need to compete with but you forget that artistic talent comes before business savvy.
In your opinion. I know a lot of really successful photographers that aren't all that artistic. From my experience, you need both to be successful.
I did not hire my wedding photographer for his business savvy or big business model, I hired him for his artistic talent.
Their business smarts probably factored into you being able to find them or them being in business for you to book them.
Just as I hope my clients to not pass me by because I am part-time, but hire me because of my ability to capture beautiful memories for their family.
At $150, you aren't putting a stumbling block or reason not to book you in their way. That is a price that is affordable to most people.
My wedding photographer along with many others whom I considered offer a disc of images and an online gallery as part of their package (approximately $3500) - are they not your competition?
Wedding photography business structure and portrait photography business structure are two very different things. They really can't be compared too well. If a portrait client wanted to book me for eight hours for $3500, I would include a disc for it. If they wanted 1 hour for $150, it isn't worth it to include a disk.
My wedding rate is $150/hr at the moment. I have shot only a handful of weddings but prefer to focus on families as that is my passion.
Follow your passion. Find a wedding photographer that hates shooting families and pass off your weddings to them and get them to pass off families to you.
I offer the disc as part of my package but I always make recommendations to my client of what they should print, sizes and professional local and web based labs they should order from (someone commented that I am leaving the difficult part to them but after dealing with clients I only see that they are happy with the freedom and flexibility). I am not just "shoot and burn", there are a lot more steps to it than that. I recognize my clientele, what they want and how they want to use their images.
And you are leaving money on the table and are ultimately an unprofitable business because you have chosen this lower end clientele.
I did a big bridal show this weekend. People there were getting offered 2 photographers, an album and video of their wedding for $800. And they asked me to match this price. If I just wanted to be busy, I could. But I want to be profitable and make a comfortable rate.
I recognize that people would LOVE to pay $800 for two photographers, an album and video. But my price for that is a little over ten times that price.