So am having this crazy issue with soft focus. (To save everyone time, I do know that an open shutter, and a higher stop will help with this, also with in mind I do understand distance and lighting)
I am using the Canon T3i, and it seems I've been dealing with a soft focus issue like crazy. I do a lot of retouching work and fantasy pictures, so clarity is a must. Yet when I set up for a shoot in the studio I'm getting photos of this level of softness (I have center focused as well as used manual focused, zoomed in at x10 in live view - it looks soft in live view too)
So before I go shipping my 'small' business essential away for a week with no backup, I thought I might try to see if there may be something I've missed. I have btw, installed magic lantern with the camera, as I am a filmmaker as well.