I compared prices and went with the most expensive. Sometimes price and quality go hand in hand. I could find a free wedding photographer among friends, but I want the best.
ha ha, that's what I did! I know quite a few fellow togs now, a couple of whom would have probably done it as a favour for me.
But I didn't want someone who was just OK/good. I wanted someone exceptional. As a fellow tog and knowing many others, whoever shot the wedding would have lots of pairs of eyes looking at things most sane people would never look at!
In the end we went with a photographer whose work I love but was double our original budget. At first my fiancée wasn't keen to overshoot our budget by so much but after meeting him and looking at his albums she was convinced that his work was worth the big extra premium.
What I've done though is asked for images only. I don't see the value myself in paying him to put together an album when I can easily do this myself and get it printed at cost price.