If you've seen Nikon's recent financial statements you would agree that neither dSLR giant is doing so well right now.
This is in response to people saying that Nikon is wiping the floor with Canon. Not true.
There are many extraneous factors that contribut(ed)/ing to this:
World financial crisis, strong Yen, Tsunami/earthquake/nuclear meltdown, floods in Thailand, peoples' changing needs/wants, smartphones encroaching into the bottom of the digital photo domain etc. etc. etc.
This is the way I see it:
Canon has a HUGE advantage here: They OWN their technology, they OWN their semiconductor manufacturing, they OWN their IP. If you were in the semiconductor industry for as long as I have (15+ years) you'd see what a huge advantage this is.
Sure, we can dive into the minutiae of Sony having the upper hand in sensor technology now (would YOU buy a Sony dSLR?) but, if you are Nikon, the absolute best you can hope for (and it's pretty damn good now) is to use someone else's (Sony's) tech. But, because you're relying on a 3rd source for your H/W, your profitability suffers, your ability to deliver product can suffer (depending on Fab loadings etc.) among many other disadvantages.
Canon, OTOH, can leapfrog (as they have done in the past) everybody else with a single technological renovation.
And they already have the biggest arsenal (cannons, get it?) of lenses out there.
The best photographic tools
The biggest share market.
The biggest second hand market.
The most active/best forum.
Once the 180nm tech goes live, what else will there be to "woo" you to the dark side?
Look at the big picture... Don't use an 800mm to look at the tiny bird in the tree, try the ultrawide to enjoy the forest...
PS Has anybody noticed Nikon's 800mm lens will sell for $18k? I'd love to see the reaction here if Canon did the same...
The only problem Canon has to fix is the banding. It's been going on since the 1D MK 2! You'd think they'd fix it by now!! All I'm reading in everyone's post is how loyal they are to Canon.