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FORUMS Photography Talk by Genre Weddings & Other Family Events Talk 
Thread started 24 Feb 2013 (Sunday) 20:49
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Pricing albums

 
sgtbueno
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Feb 24, 2013 20:49 |  #1

How you guys prices your albums? Do you just add a percentage to each album?


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StephenAndrew
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Feb 24, 2013 23:52 |  #2

I offer three different albums - $800 for 8x8", $1050 for 10x10", $1300 for 12x12". Basically just adding $250 for each size upgrade. I keep it very simple, I only offer one type of paper and one type of cover. Offering a whole bunch of sizes, different paper options, cover types/materials, color options, embossing, etc. (along with various prices for those options) will create confusion, which is exactly what you don't want when you're trying to sell something. Keeping the pricing structure simple and understandable will make it easier both for them to buy and for you to sell. Of course, if someone specifically asks for a certain feature, I'm happy to oblige, but the simpler the better IMO. I also offer companion albums at a 33% discount, but it must be an identical size or smaller, and ordered at the same time as the main album.


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tim
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Feb 25, 2013 01:29 |  #3

Initially I worked out the album cost plus a very small markup, then charged for an estimate of my time to create it, rework it as required, editing, final processing, etc. My albums are from $2000, though I'm considering adding the option of a book at $1000 - I don't like books as they just won't last as long as an album.


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memoriesoftomorrow
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Feb 25, 2013 01:39 |  #4

I don't sell them separately unless they are additional copies. Otherwise they are included in my package price whereby I work out how many hours are involved in fulfilling the package, what my cost of goods is for the package. From that knowing my minimum acceptable hourly rate I determine my price for the package.


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Peacefield
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Feb 25, 2013 07:04 |  #5

Cost plus. I make the money I want to earn on the shoot. If I earn something on albums, it's a few extra bucks in exchange for the time and trouble. I offer albums because clients want and expect them and I've selected albums that support my brand. If I wanted to charge more for albums, I'd charge more for my services and keep the album costs modest as it takes a lot of my time to shoot and process images from a wedding; it takes comparatively little to design and order an album.

So for me, cost plus, but the plus is pretty modest. My albums start at ~$1,000 and are typicall on either side of $1,500 by the time they're done building them up.


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mclaren777
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Feb 25, 2013 08:51 |  #6

My current strategy: cost of album + 20% for me to keep


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nathancarter
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Feb 25, 2013 10:55 |  #7

The $64,000 question is: How many hours are you spending on design and layout of the album? One hour per page? 10 minutes per page?

If you spend 30 minutes per spread on an album that has 20 spreads, that's 10 hours of labor - plus additional time for the cover layout and all the other little bits and pieces.


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StephenAndrew
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Feb 25, 2013 11:07 |  #8

I outsource the designing. I probably would spend 30+ mins per spread, plus any additional labor with changes the client might want made. My album company allows for one round of changes for free, then charges on a per-spread basis for any additional changes after that, which gets charged to the couple.


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gh ­ patriot
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Feb 25, 2013 11:43 |  #9

Some folks can crank out a beautiful album in 1-2 hours using Photofusion or some other album design software while others will spend 10 or so hours and others will outsource the design (like me) because they have no desire, time or know how in proper album layout. Whatever you do, don't forget to include all the hours involved in whichever avenue you choose of album design.


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tim
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Feb 25, 2013 22:07 |  #10

mclaren777 wrote in post #15649645 (external link)
My current strategy: cost of album + 20% for me to keep

You're probably getting paid minimum wage for your design time. I don't know about anyone else, but design, rework, processing images to match on the page, final sharpening, sending it off, that takes me a lot of time if you want it done well. That's why I charge cost + my time, not a markup.


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Thomas ­ Campbell
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Feb 25, 2013 23:09 |  #11

mclaren777 wrote in post #15649645 (external link)
My current strategy: cost of album + 20% for me to keep

That is a losing strategy 100% of the time. **** up one and have to eat the cost and it takes 5 album sales just to break even.

PPA suggests doing 3x to cost.

Our albums are about 4x-5x cost.


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mclaren777
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Feb 26, 2013 13:36 |  #12

tim wrote in post #15652403 (external link)
You're probably getting paid minimum wage for your design time...

Probably less, but I'm not interested in making significant profit from my albums. I offer them because I want my clients to have great albums. Selling them at cost+20% means that virtually every client chooses to buy one, which is ultimately my goal.

Put another way, I would rather have 100% album sales at minimal profit than 25% album sales at 4x profit.


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Thomas ­ Campbell
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Feb 26, 2013 13:46 |  #13

I'd rather spend time with my family than design an album for free.


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Staszek
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Feb 26, 2013 13:57 |  #14

I factored in Cost of Doing Business, album expenses, sales tax, my time, profit, and square inches in each album. I then came up with a fair, semi-linear, line that reflects my album prices.


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gh ­ patriot
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Feb 26, 2013 15:47 |  #15

Thomas Campbell wrote in post #15654603 (external link)
I'd rather spend time with my family than design an album for free.

Yes.^^^


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Pricing albums
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