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FORUMS Photography Talk by Genre Weddings & Other Family Events Talk 
Thread started 24 Feb 2013 (Sunday) 20:49
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Pricing albums

 
sgtbueno
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Feb 26, 2013 16:57 |  #16

got it, thank you guys


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JohnThomas
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Feb 26, 2013 21:00 |  #17

I do the same as Tim - cost of the album plus my time into it. Sometimes I nail it on the first pass, other times it takes a few rounds of revisions.


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tim
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Feb 26, 2013 21:20 as a reply to  @ JohnThomas's post |  #18

mclaren777 wrote in post #15654561 (external link)
Probably less, but I'm not interested in making significant profit from my albums. I offer them because I want my clients to have great albums. Selling them at cost+20% means that virtually every client chooses to buy one, which is ultimately my goal.

Put another way, I would rather have 100% album sales at minimal profit than 25% album sales at 4x profit.

This is why many or most photographers go out of business. Most photographers are awful business people. If you're not earning money you're losing money on your time. That's fine if you're a weekend warrior (I am these days), but albums and your time both have value and should be treated as such.


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sgtbueno
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Feb 27, 2013 20:12 |  #19

I am not doing anything for free, heck no, if I am not making money then I am wasting my time.


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campin123
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Feb 27, 2013 21:02 |  #20

mclaren777 wrote in post #15649645 (external link)
My current strategy: cost of album + 20% for me to keep

Same here! Cost plus 20%. My time, energy, and talent go into producing the photographs, this is where the money is at. Anyone can order an album from one of the on-line vendors. However if a client wants me to provide an album, I'm more than happy to do so.


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JohnThomas
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Feb 27, 2013 21:27 |  #21

campin123 wrote in post #15659722 (external link)
Same here! Cost plus 20%. My time, energy, and talent go into producing the photographs, this is where the money is at. Anyone can order an album from one of the on-line vendors. However if a client wants me to provide an album, I'm more than happy to do so.

What a lot of us are trying to say is that photographers should, or could be making a lot more than 20% profit on the cost of an album. A 20% mark up on the cost of an album is really nothing. (in my opinion)


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PhotoMatte
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Feb 27, 2013 22:20 |  #22

I outsource the design (with the caveat that I get to proof it before it goes to print) and generally charge 2x my cost. The clients choose the images. I use PictoBooks


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memoriesoftomorrow
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Feb 27, 2013 22:30 |  #23

JohnThomas wrote in post #15659778 (external link)
What a lot of us are trying to say is that photographers should, or could be making a lot more than 20% profit on the cost of an album. A 20% mark up on the cost of an album is really nothing. (in my opinion)

I go the other way. Album mark up is now so important for me. Making sure that I make enough from my packages is more important for me. I have very small margins on parent albums because I've already made what I need to elsewhere.


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ChadAndreo
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Feb 28, 2013 23:02 |  #24

Which companies do you guys use to outsource your album designs?


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Thomas ­ Campbell
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Mar 01, 2013 11:10 |  #25

ChadAndreo wrote in post #15663538 (external link)
Which companies do you guys use to outsource your album designs?

www.nightowlpp.com (external link)


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tim
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Mar 01, 2013 12:41 |  #26

Check out Happyfish (external link) for album design. I use their raw processing services and they're great, I bet Karen's a great album designer.


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Pricing albums
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