I like the image. The other stuff he said:
" I needed a clear horizon and the sun to totally reveal its glory entirely. The right tree, the wrong angle. The right angle, the wrong tree. But I felt something. It's a sixth sense I get when I'm out shooting. As usual, the first light crept in faster than expected and I was totally under the hammer to capture the magic"
Great marketing material. Working in the sales world it helps to know how to appeal to the people you are selling to. He knows how to get them to open the check books for his work. Cant hate on his approach on either end of it.
Bingo! Its all about the sale! If you dont like it dont buy it. They are just pissed that he's making money doing it and they cant figure why they arent.