Compared to those pros around me, I'm very cheap because the business don't come if you're not, the other studios are finding that out the hard way because they fail to mess with their prices.
I don't have liability insurance cause I can't afford it.
I own all my equipment, if I don't have the money for it I don't buy it.
I have plenty of backup equipment I worked and paid for
My wife and I do not have other jobs.
I have plenty of experience and confidence.
Did not have the money for training so self taught over the many years.
Charge a lot around here and you are out of business. Many studios who are concrete in their ideas and prices are going out of business because failing to change with the times.
CPI, the company behind Wal-Mart and Sears Portrait is out of business. They were cheap. They found out the hard way that extremely low prices are not sustainable.
If you can't do it well and get fair prices, there's basically no point.