KurtGoss wrote in post #14386907
Not really sure where you would actually use a "barrel roll" shot except in a music video. Sounds like a fad, and an expensive one.
Perhaps a Dramamine commercial?
Gameface wrote in post #14392688
Not to mention if they were shooting 4K and editing it for 1080p broadcast they could just do the spin in post anyway
While I agree that it's possible to do it in post with ease, there is something to be said for getting it right in camera. I the behind the scenes video it appeared to be almost turned by a crank handle, there was a certain not linear motion that made the movement feel more human, as though you were watching cell phone video or in the club turning your head like that. While it can be mimicked, human movement is something I haven't seen many examples of duplication being successful. There are times when analog is a simpler means to produce a desired effect, even if the effect isn't particular popular outside a specific genre (which is why I don't typically watch music videos but the thread said red epic, and then after seeing it spin like that I just had to know what the final output was like)