I think you have to understand where I am coming from. Until last week I had little knowledge of the Canon 70-300 L lens. I am also very analytical. While doing my research I found that this lens was introduced by canon in Aug of 2010, date now is Apr. 2013.
Yes, those dates are correct.
When I read the (April, 2013) overview copy on canon's and others web sites I see "the new canon EF......." and then read "improved image quality " and "a newly developed Fluorine coating". I question what they mean by "NEW". I question when I actually have the lens in my hands and find that the colour is light gray and not “gleaming white” as stated and confirmed by the sales people I talked to. I have been to to 3 different dealers. One dealer had a glass top display with all the” L” lenses lined up in a row The 70-300 mm lens was even a different colour than the rest of the other L lenses. Again confirmed by the salesperson. I also googled "photos of a canon 70-300 L and found lenses that are light beige, light gray. cameo and mostly white colour. So WTF?
When they say new they mean it was an updated version of an old design (in this case the non L version). While we're on the subject of whats new, America is referred to some as the New World. Its way older than 3 years last time i checked! That being said, if someone built a spitfire right now, with the exact original design, I'd still call that a/c new!
As for white, It's been a long time since I've seen one so I'm not going to comment on that, but I will say when i was about 10 we repainted our house, and i there are more shades of white than i could possibly count! I couldn't understand why my mum took so long to pick a shade of white! perhaps gleaming white is the name for this particular shade of white?
I have talked to and emailed other dealers in the US and Canada and canon reps in both countries and posted to other forums without satisfactory results. I have received many confusing and irrelevant responses but with the main consensus I have gotten is I just should ignore the overview. A gain WTF?
Probably because you are being so pedantic and unclear that they have no idea what your issue is?
So it is now obvious that canon’s overview copy is not only out of date and it also seems that it was created using canon’s own self made version of a dictionary (eg. gleaming white now means light gray) it is very misleading.
Out of date? Wheres the version that makes it out of date? In fact, while we're at it, Nikons 12-24 came out in August 2007! Canons 70-200f/4L IS came out in 2006! Good god they are practically dinosaurs! Why on earth would people buy them?!?!?!
It’s what my perception of what “NEW” means that matters. I want to make sure that I purchase the latest, up to date lens available to this date April, 2013.
Then have fun waiting 10+ years for an updated version!
As an aside, are you now, in 2013 older or newer than you were in 2010? Would a new 2010 car be actually new in 2013. If you want to buy a 2010 car would you not want a price reduction or even an up to date 2013 model?
Not really a valid comparison when cars get updated annually and lenses don't. But I'll play anyway, Cars that get replaced typically are cheaper than their replacements. If you haven't come across that, go to a different dealer......
Great stuff for a guy who wants to buy this lens and gather accurate information on the lens in April,2013 and hence the reason for the post. I have questions. Now the colour does not matter, Just don’t tell me one thing and I see another. I have great vision and I am not colour blind. Yes people, this lens was new in 2010 and yes you can say it is canon’s newest L lens but it is not ”new” today April 29, 2103.
OK, fine, don't buy what's an astonishing lens because 3 years later Canon havent removed the word "new" from their website.............
So to reiterate my question. Has canon created a new version or update of its 70-300mm L lens since Aug. 2010? Yes or no based on your present knowledge and perhaps a little info as to why you have answered the way you have.
No they have not because there would have been millions, if not billions) threads on why Canon are wasting our time updating a perfectly fine lens when there are older more in need of a refresher lenses out there.
As far as I can work out, the only lens you'd be happy with is the, er, I'm not sure, I cant recall one from this year!