I just checked buydig.com and B&H, to get current pricing (May 27)...
- The Canon 50mm f/1.4 can be ordered (alone) thru other discount retailers at $349...B&H sells at that price for example.
- The Canon 50mm f/1.4 can also be ordered (alone) thru buydig.com at $349.
- The Canon 50mm f/1.4 can also be ordered in a bundle thru buydig.com at $349, (including gadget bag, memory card reader, Zeikos filter, etc) at $349.
The Zeikos filter can also be purchased separately for $6 thru buydig.com
In short, you can buy the lens alone, or bundled with a kit, thru buydig.com at the same price, and equal to the price at other retailers. Get the kit and decide if any bits have value to you, but use the Zeikos as a drink coaster...its usual retail price thru buydig.com gives you an indication of its worth.