If it's the track I think it is then he's listed as a sponsor which means he's donating his services. The "owner" is a husband/wife team who are leasing the track from the actual owner. They probably don't know how things are done and don't care - they just know they need pics to promote the place and they don't want to pay for them.
We may be talking about different things. The OP is talking about a track wanting free pictures. I was talking about an organizer that has a "staff photographer" that trades free photos for track time, and they want me to give them free photos as well but without any compensation.