First, there are different kinds of light image to image. The only real constant is the bride's dress. That's kind of a default for most wedding photographers. Next, is low contrast which contributes to the airiness.
And then bring the blacks down and the whites up so they are just touching the edge of the histogram.
Bride's skin varies from reddish to yellowish that probably has to do with a constant white balance that is overly influenced by the light - open shade or overcast or sunny. And there are all three kinds of light.
Not sure about camera model, but that can have some influence, especially with the varied lighting and what appears to be no fill flash.
If the image still looks too colorful slide vibrance and or saturation down a bit. Or, in addition to negative contrast you can pull clarity down a bit.
Finally, there is also a variety of character image to image. Enough that it may be that the photographer has a preset and just applied it to all the images and hoped for the best.