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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 22 Jul 2013 (Monday) 03:15
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How to protect my logo?

 
ShootaBike
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Jul 22, 2013 03:15 |  #1

Hi !

I have finally come up with my name and logo and I want to start building a small photography business to see how it goes...

Any advise on how to protect my intelectual property would be highly appreciated!

Thank you for any input...


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FlyingPhotog
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Jul 22, 2013 03:20 |  #2

File for a Trademark on your logo...


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philwillmedia
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Jul 22, 2013 03:42 |  #3

ShootaBike wrote in post #16142221 (external link)
Any advise on how to protect my intelectual property would be highly appreciated!...

What...so that somebody doesn't do to your logo what you've done to Nikon's and Canon's as portrayed in your avatar under your user name?


Regards, Phil
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FlyingPhotog
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Jul 22, 2013 03:49 |  #4

philwillmedia wrote in post #16142258 (external link)
What...so that somebody doesn't do to your logo what you've done to Nikon's and Canon's as portrayed in your avatar under your user name?

Oh, Snap... :lol:


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ShootaBike
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Jul 22, 2013 04:45 |  #5

philwillmedia wrote in post #16142258 (external link)
What...so that somebody doesn't do to your logo what you've done to Nikon's and Canon's as portrayed in your avatar under your user name?

Yeah, something like that... :o


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Phil ­ V
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Jul 22, 2013 05:37 |  #6

You might just a little bit possibly be putting too much thought into the wrong areas of your business if protecting a logo is your top priority.

Perhaps maybe, you should possibly make a list of things that are important to a successful business? customers, bookkeeping, products, Promotion, customers, products, insurance, customers, equipment, customers, networking, customers and products

Then stop dicking about with logo's, build a strong company, the brand will follow.

You're welcome.


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drvnbysound
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Jul 22, 2013 06:37 |  #7

Phil V wrote in post #16142394 (external link)
You might just a little bit possibly be putting too much thought into the wrong areas of your business if protecting a logo is your top priority.

Perhaps maybe, you should possibly make a list of things that are important to a successful business? customers, bookkeeping, products, Promotion, customers, products, insurance, customers, equipment, customers, networking, customers and products

Then stop dicking about with logo's, build a strong company, the brand will follow.

You're welcome.

True story... or so I've heard ;-)a


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sandpiper
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Jul 22, 2013 07:10 |  #8

Phil V wrote in post #16142394 (external link)
You might just a little bit possibly be putting too much thought into the wrong areas of your business if protecting a logo is your top priority.

Perhaps maybe, you should possibly make a list of things that are important to a successful business? customers, bookkeeping, products, Promotion, customers, products, insurance, customers, equipment, customers, networking, customers and products

Then stop dicking about with logo's, build a strong company, the brand will follow.

You're welcome.

I agree.

Shootabike, when you say you have "finally" come up with a name and logo, that implies that some time and effort has gone into this. That time and effort would have been better put into working on presentation of your portfolio, marketing yourself to potential clients, etc., etc.

ALL the successful photographers in my area just use their own name and either "photography" or "photographer" and don't have a fancy logo at all.

Nobody hires a photographer because they have a funky name or logo, they hire them based on the work they present, and how well it is presented. Concentrate on what actually matters.




  
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Christopher ­ Steven ­ b
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Jul 22, 2013 11:24 |  #9

Solid advice.

Phil V wrote in post #16142394 (external link)
You might just a little bit possibly be putting too much thought into the wrong areas of your business if protecting a logo is your top priority.

Perhaps maybe, you should possibly make a list of things that are important to a successful business? customers, bookkeeping, products, Promotion, customers, products, insurance, customers, equipment, customers, networking, customers and products

Then stop dicking about with logo's, build a strong company, the brand will follow.

You're welcome.



christopher steven b. - Ottawa Wedding Photographer

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memoriesoftomorrow
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Jul 22, 2013 18:10 |  #10

Your logo has to be worth stealing first... build the business, build the brand. No one really cares what your logo looks like (so long as it doesn't look like it is off a Frontpage website from the 90's).

Saying all of this I did trademark mine from day dot. I also had a full corporate style guide in place from the get go to ensure that every bit of branding was consistent from the very beginning. Decide what your message will be and stand by it. I lose count of the photographers I see re branding themselves year in year out. No wonder potential clients don't know who they are, the photographers don't know who they are themselves.

You also want to think about where your photography may head in the future and whether your logo, branding and name is adaptable if you change direction.

As others have said though make sure you have your business processes planned before you start. Do you know how you are going to record your financial information? If not find out now. The less you have to think and learn about when you start the better. You can then concentrate on the photography and selling/building your business. Marketing... have you got a marketing plan for the 1st year yet? What about year 2? When I started I had already though how I was going to promote, where I was going to promote and what I was going to spend before I opened the doors.


Peter

  
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ShootaBike
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Jul 23, 2013 08:16 |  #11

Solid indeed!

Yeah, quite a bit of thinking went into it, but I found out it was not too ingenious in the end... well, at least noone in Europe has used it before. I found a couple of guys using it in the US. I think it should be ok.

I think I need to focus though. This is going to be a side project at first, as I already run a completely different career.

When I manage to make it succesfuly I will have to pull the plug on the current job and look forward.

It looks totally chaotic and extremely hard from here...


Canon EOS 7D | Canon 580EX II | Metz Mecablitz 58 AF1 | Canon EF-S 15-85mm f/3.5-5.6 IS USM | Canon EF-S 60mm f/2.8 Macro | Canon EF 85mm f/1.8 USM |Yongnuo YN-622C | Lots to learn...
Lowepro S&F Modular Carrying System | Naneu Pro Military Ops - Bravo Backpack
C μ on Flickr: http://www.flickr.com/​photos/shootabike/ (external link)

  
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