jb_browneyes wrote in post #16313137
Would love to know what's working for you. What is your sitting fee? Are you selling all the images on disk? if so how much? I would like to visit your website but it's not listed. Care to share?
Our session fees are $69 studio, $99 on location and $129 for both. We offer professional airbrush makeup for $75 and almost every client uses it. We don't make a penny on that but we sell an experience and having a pro MUA really adds to that. The key is to get a PRO MUA, someone that really knows what they are doing. We are fortunate to have one that is absolutely amazing.
We take our studio strobes on location and create some pretty awesome images. We also do some creative editing that gives our clients something they typically can't get elsewhere.
We use in person viewing sessions and they like the custom DVD slideshows we create. Most mom's are grabbing tissues before they are half over and dads get teary eyed too.
We do custom design and create our own custom albums and other print products.
Our model program covers a large metro area and we have contests for most monthly referrals, etc.... Gift cards to clothing stores serve as the motivator.
My SEO work has us in the top 5 results on Google. This is HUGE. It took me a while to get us there but as you can imagine, when someone searches for servives, you want to be on the first page.
We do have digital collections available but they aren't cheap. 10 images is $595 and 15 is $795. We offer 25 images and an 8x8 album for $1295, that's out top digital offering. Funny thing is, we've only sold one of the $595 collections since we began offering them. Our clients don't seem to desire the digitals, they buy prints, albums and wall portraits primarily. Many do some accordion albums as gifts for grandparents.
Set yourself a part from your competition. DO NOT compete on price. If you want to be a player in the higher end senior market, establish yourself in those ranks by setting your prices accordingly and create images worthy of what you ask for them. I can shoot natural light just like all the MWAC's but they can't shoot with studio strobes and edit like we can. If someone wants cheap, there are plenty of fauxtographers out there to give them that. I'm not going to be one of them. Hope this helps some.