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Thread started 27 Sep 2013 (Friday) 19:14
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Ron Howard's "Rush" - Too Many Canons?

 
poplogic
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Sep 27, 2013 19:14 |  #1

Hello all, just got back from seeing "Rush" in the theater and despite all the dazzling action and cinematography, during the scenes that featured the paparazzi and press corps I couldn't help but notice that (a) all the Nikons and Pentaxes had their nameplates either taped off or blanked out whereas the Canons weren't and (b) Canon was represented in a big way near the end of the film at the Japan GP.

It's no secret that Ron Howard is bedfellows with Canon, which would account for this behavior, but my question is (for those of you that are old enough to remember, as I was only 5 years old in 1976) was Canon truly that prevalent during that time? I could swear that Nikon and Pentax ruled the world during that time period, amirite?


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FlyingPhotog
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Sep 28, 2013 04:17 |  #2

Canon was a major F1 sponsor for a number of years. They held the prime spot on the rear wing of Williams during Nigel Mansell's era. Obviously, Mansell was later than the time period in which "Rush" takes place.

Howard's affiliation with Canon probably played a part in product placement as well.

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navydoc
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Sep 28, 2013 09:38 as a reply to  @ FlyingPhotog's post |  #3

This is just a personal observation but in the sixties, during the Vietnam war, I recall Nikon as being the number one camera of photo journalists. In fact, that's what prompted me to buy a Nikon F PhotomicT when my ship visited Japan in 1966 (I used that camera for over 30 years).


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Fester
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Sep 28, 2013 10:36 |  #4

FYI.. any product that show up, in any films today are paid for by the endorser.
There is a huge business in Hollywood that places products in scenes and are paid for, much the same as a commercial. Apple Budweiser Pepsi Starbucks Ford , any time you can see and read the product name you can rest assure that they paid for the product placement. The more is appears on the screen the more it cost them.
James Bond and Omega watches was one of the early placements.
I think it was Shreck 2's opening scene that had Starbucks Burger king Best Buy and others in it for a huge commercial




  
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TTUShooter
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Oct 01, 2013 16:35 |  #5

Cash money dollar dollar bill y'all.

Thats the extent of my thoughtfull analysis.


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ROGERWILCO357
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Oct 09, 2013 00:14 |  #6

Money talks and the rest get taped up ....lol


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displaced ­ texan
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Oct 09, 2013 08:30 as a reply to  @ ROGERWILCO357's post |  #7

This thread reminds me of this:

http://www.youtube.com​/watch?v=LAjXYfTtGas (external link)




  
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irishman
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Oct 11, 2013 00:22 |  #8

navydoc wrote in post #16331167 (external link)
This is just a personal observation but in the sixties, during the Vietnam war, I recall Nikon as being the number one camera of photo journalists. In fact, that's what prompted me to buy a Nikon F PhotomicT when my ship visited Japan in 1966 (I used that camera for over 30 years).

The movie is set in the mid-70's. What's funny is in one scene you can see a guy chimping,


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navydoc
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Oct 12, 2013 03:25 |  #9

irishman wrote in post #16362195 (external link)
The movie is set in the mid-70's. What's funny is in one scene you can see a guy chimping,

I'm just curious and have no idea but are you saying that by the 70's, Nikon was no longer considered the camera of choice for photo journalists?


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tonylong
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Oct 12, 2013 03:31 |  #10

I'm curious, trying to remember but can't...when did "product placement" start in movies and TV shows?


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tonylong
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Oct 12, 2013 03:34 |  #11

Was it the "RCA Dog"?


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pixiepearls
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Oct 17, 2013 19:00 |  #12

navydoc wrote in post #16331167 (external link)
This is just a personal observation but in the sixties, during the Vietnam war, I recall Nikon as being the number one camera of photo journalists. In fact, that's what prompted me to buy a Nikon F PhotomicT when my ship visited Japan in 1966 (I used that camera for over 30 years).

My dad was a combat photographer in Vietnam and he used a Nikon also.


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20droger
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Oct 18, 2013 01:07 |  #13

pixiepearls wrote in post #16379069 (external link)
My dad was a combat photographer in Vietnam and he used a Nikon also.

That was a rough job in those jungles. Those guys in the black pajamas and sneakers didn't distinguish between soldiers and non-combatants. I saw several photographers buy the farm.

And yes, most of them used Nikons. I had a Pentax, but then I was a grunt, not a journalist.




  
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YamahaRob
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Oct 21, 2013 03:19 |  #14

tonylong wrote in post #16364734 (external link)
I'm curious, trying to remember but can't...when did "product placement" start in movies and TV shows?

My guess within the last 10 yrs. I remember commercials that used cars (not commercials for selling cars) in them never covered the brand logo. Now I'm seeing shirts and hats being blurred out if theres any logo on them on some "reality" tv shows where people on the street are visable. Getting kind of out of hand.


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20droger
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Oct 21, 2013 10:31 as a reply to  @ YamahaRob's post |  #15

Well guys, in the 1978 "Superman" movie with Christopher Reeve, General Mills not only prominently placed Cheerios cereal on Clark Kent's breakfast table, but got a "Cheerios by General Mills" byline in the credits. Yes, money changed hands.




  
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Ron Howard's "Rush" - Too Many Canons?
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