h14nha wrote in post #16388553
All across these boards whenever there's a Nikon/Canon discussion we're told how Canon has a huge market share over Nikon, and is making profits from it.
So, how come Sony can come on the scene and virtually immediately produce a superior sensor. Not just a tiny bit better but in terms of DR a lot better. Either Canon cannot compete or it's putting its resources into other areas ( video ? ? ? )
Sony isn't a small company either, and they didn't just start making sensors. They have been in the business for a long time, and have lots of fabrication capacity because of other products. Fabrication capacity to produce electronics that they have made huge losses on for a long time. So when they managed their patent on how to balance read channels they decided to run with the ball - when the Exmor sensor was released, Canon was caught by surprise and already 2-3 years behind.
Right now, we don't really know anything about what Canon is doing to catch up - Canon keeps everything silent until they feel they have something to release. They would kill their current market if they said "6 months from now, our new super-sensor will arrive". Just that we don't know if a new sensor will happen in the next three months or if we will have to wait a year.
The only thing we can know if that Canon made lots of money from staying with their current, and very inexpensive, production facilities. Only history will tell what Canon have lost by being late taking the jump.
Just that Nikon was a too weak competitor until Sony released their new sensor, and Canon thought their gear were good enough.
Now Sony have outmanoeuvred Canons advantage in the lens department, this could be a watershed moment for Sony.
Canon have a huge lens collection - it doesn't get overrun over a weekend.