OhLook wrote in post #16403296
The Ferrari example isn't exactly analogous. Presumably, a new car is priced at the cost of making and selling one plus a reasonable profit. Setting photography prices as high as you think the customer can afford is like the Ferrari dealership manager telling the salesman "Here comes a billionaire onto the lot. I think we can get ten times the list price out of him." Does that happen?
What customers can afford is up to them. If you say "My rates are _____," and make them the same for everyone, it's fairer than sometimes charging extra just because you can.
This is a moral argument, not a business-based argument.
A very valid point, but IMO it is a business-based argument. Keep in mind that a single image could be as valuable as a 20yr old used car, or valued as expensive as a Ferrari, regardless of what it costs to produce it. Charging based on the perceived value to the photographer for the skills needed, time expended, and/or costs to produce the image, doesn't work in the photographers favor. They will either be too much or too little most of the time, and thus loose work and money.
The value of a full length portrait on a seamless to a retail client is far different than the value of the same portrait to an advertiser that will be using it for billboards, POS displays, magazines, etc. The cost, skills, time, etc, to product the image are the same. The client, how the images is used, and the value to both the photographer and client are very different. Its not a case of seeing deep pockets, and trying to take advantage of them. Its about understanding the value of photography in different markets, and keeping your rates competitive in those markets.
If I asked a photographer to price a 1/2 day shoot of a person on a white seamless background, and to deliver one final edited image, what would it cost? Would the cost be the same for; a starving model looking for new images for his/her portfolio; a liquor/beer manufacturer who will use the images nationwide; a restaurant to be used on their website home page; a celebrity for a magazine cover? The costs, time, skills, etc, are all the same.
This is what makes it so hard to for new photographers to price their work. Its easy to determine the fixed costs, such as how long, what skills are needed, expendables, expenses, etc. Its far harder without ample experience to know when a $2,000 shoot is really a $21,000 shoot, especially when all the fixed cost parameters are the same.