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FORUMS Marketplace & Market Info Market Watch 
Thread started 03 Dec 2013 (Tuesday) 12:52
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marketing gurus: why is Adobe extending the creative cloud offer?

 
Snafoo
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Dec 05, 2013 13:05 |  #16

I don't know about raising subscription rates, but I have my own conspiracy theory: Adobe is hoping that sales of CS6 and LR5 will show a dip during this period so that they can then point to the numbers and say, "See, we don't need to sell those products outright in order to make money!" Which they'll then use as an excuse to discontinue sales. I predict that by the end of 2014 you'll no longer be able to buy either product, except via subscription.


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Dec 05, 2013 13:18 |  #17

Snafoo wrote in post #16504007 (external link)
I don't know about raising subscription rates, but I have my own conspiracy theory: Adobe is hoping that sales of CS6 and LR5 will show a dip during this period so that they can then point to the numbers and say, "See, we don't need to sell those products outright in order to make money!" Which they'll then use as an excuse to discontinue sales. I predict that by the end of 2014 you'll no longer be able to buy either product, except via subscription.

This is exactly it!
This is the modern way of doing business, otherwise called "cloud".
Big companies rely on subscriptions rather than on one-time buy. I am keen to agree with Snafoo. This is actually already happening in my company right now and I can tell you it is much bigger player than Adobe.


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tomd
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Dec 11, 2013 11:36 |  #18

now it's extended til Dec. 31st. Anyone bet it gets extended til Jan 30th?


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Greg ­ M
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Dec 11, 2013 13:51 |  #19

Adobe is just finding a new way to take your money and give as little in return as they can. They're increasing the promotional period because most users are saying no and sticking to what they already have or going elsewhere. I will never get a subscription from Adobe, NEVER !!!!!!




  
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gjl711
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Dec 11, 2013 13:56 |  #20

Never say never. Back when I lived in Chicago, the Chicago tribune offered me a deal for their paper. 3 months, 1/2 price. I said no. A week later they called and it became 3 months, cost of weekend only. I still said no. Then they offered it for 3 months complementary, no cost. I finally gave in because it was summer and newspaper makes a great kindling to use in my charcoal chimney. ;):)


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ZLGragg
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Dec 12, 2013 00:15 |  #21

gjl711 wrote in post #16519355 (external link)
Never say never. Back when I lived in Chicago, the Chicago tribune offered me a deal for their paper. 3 months, 1/2 price. I said no. A week later they called and it became 3 months, cost of weekend only. I still said no. Then they offered it for 3 months complementary, no cost. I finally gave in because it was summer and newspaper makes a great kindling to use in my charcoal chimney. ;):)

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v35skyline
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Dec 12, 2013 16:28 |  #22

gjl711 wrote in post #16519355 (external link)
Never say never. Back when I lived in Chicago, the Chicago tribune offered me a deal for their paper. 3 months, 1/2 price. I said no. A week later they called and it became 3 months, cost of weekend only. I still said no. Then they offered it for 3 months complementary, no cost. I finally gave in because it was summer and newspaper makes a great kindling to use in my charcoal chimney. ;):)

Question is, did you continue the subscription once the 3 months was over? :)


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Greg ­ M
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Dec 12, 2013 16:34 |  #23

v35skyline wrote in post #16522600 (external link)
Question is, did you continue the subscription once the 3 months was over? :)

No, he already had enough kindling for the winter :)




  
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gjl711
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Dec 12, 2013 17:36 |  #24

v35skyline wrote in post #16522600 (external link)
Question is, did you continue the subscription once the 3 months was over? :)

No, actually it was very difficult to stop. It had gotten so silly that I would pick up the paper and toss it into the recycling bin. It took multiple calls to finally convince them not to deliver.


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adza77
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Dec 12, 2013 17:54 |  #25

J Michael wrote in post #16499772 (external link)
Shareholders aren't going to be happy when the next recession hits and the subscription rate starts declining. As for the current situation I'm sure they want to have a happy story to tell at the next shareholder meeting and "subscriber base is growing" is the message they have to deliver to make the stock price rise.

Actually I think it's the opposite - and that is precisely why they're doing it - because we've hit the peak of our 'disposable income' economy cycle, and the economy is going to need to slow down. In the future it's quite likely that people might be a bit more prudent with their cash. As such, the best way that they (and other companies) can come up with to maintain income is to 'hook' people, and then force them into continuing to pay for their software... otherwise when people get a bit tight on cash they would just 'rest' on whatever the current version they have is until things change again.

And it appears to be working too - when they lowered their price, I've read many threads where people have changed their minds and decided it's 'good value now' and have taken the bait.


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Dec 12, 2013 19:02 |  #26

They're trying to make more money. It isn't marketing unless you're talking about their bullsh(t message trying to convince you that a subscription is better for you.


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Dec 13, 2013 10:28 |  #27

gjl711 wrote in post #16522734 (external link)
No, actually it was very difficult to stop. It had gotten so silly that I would pick up the paper and toss it into the recycling bin. It took multiple calls to finally convince them not to deliver.

Newspapers don't make money off subscribers. They make money of advertising, and as long as you are still getting it delivered (even if you don't pay) they can claim higher readership during negotiation with advertisement buyers.


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gjl711
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Dec 13, 2013 11:03 |  #28

travisvwright wrote in post #16524327 (external link)
Newspapers don't make money off subscribers. They make money of advertising, and as long as you are still getting it delivered (even if you don't pay) they can claim higher readership during negotiation with advertisement buyers.

THat's what I understood. We lived in a rather isolated neighborhood and there were a few subscribers that were getting the paper delivered already. From their perspective it was just a guy tossing a paper out of a passing car. Several in the neighborhood were getting the same deal.


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Dec 13, 2013 13:31 |  #29
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Canceling can be just another hell in itself. Dunno about Adobe, but some companies make it extremely tough for you to cancel, and when you finally manage to, they'll continue peppering you with their mailers (electronic or otherwise) ad infinitum.


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Dec 16, 2013 01:10 |  #30

gonzogolf wrote in post #16498837 (external link)
They need those of us holding on to older versions of PS to make the leap, and hope that once we do there will be no turning back. Sort of like the first free hit of crack. Once you install the CC and get used to the features it will be unlikely that you will be satisfied with your copy of CS3 and then they have you.

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