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FORUMS Photography Talk by Genre General Photography Talk 
Thread started 30 Dec 2013 (Monday) 14:26
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POLL: "Do you say it as:"
I.S.O. - 3 letters
121
67.6%
Iso - it's a word
58
32.4%

179 voters, 179 votes given (1 choice only choices can be voted per member)). VOTING IS FOR MEMBERS ONLY.
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Do you say Iso or I.S.O.?

 
sandpiper
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Jan 05, 2014 10:46 |  #106

_aravena wrote in post #16579346 (external link)
Either way, fun fact! An acronym like FBI or ISO is where you pronounce each letter whereas something like NATO is referred to as an initialism.

The more you know.

No, it's the other way around. Acronyms are pronounced as words, initialisms (as the name suggests) are pronounced as initials.

acronym
ˈakrənɪm/
noun
noun: acronym; plural noun: acronyms

  1. 1.
    an abbreviation formed from the initial letters of other words and pronounced as a word (e.g. ASCII, NASA ).




  
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klaesser
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Jan 05, 2014 10:53 |  #107

We're ISO, the International Organization for Standardization. We develop and publish International Standards.

http://www.iso.org/iso​/home.html (external link)




  
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20droger
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Jan 05, 2014 11:50 |  #108

klaesser wrote in post #16579418 (external link)
We're ISO, the International Organization for Standardization. We develop and publish International Standards.

http://www.iso.org/iso​/home.html (external link)

True, but they never produced a standard, international or otherwise, on how to pronounce their own name, which is neither an abbreviation nor an acronym nor an initialization. It is a coined word.




  
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Magnus3D
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Jan 05, 2014 16:45 |  #109

How about saying it like this..

Aysooh!

..or with a asian twist Ay-sooh! :)

/ Magnus


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OhLook
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Jan 05, 2014 17:35 |  #110

How was it pronounced when there was only film?


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gjl711
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Jan 05, 2014 17:46 |  #111

OhLook wrote in post #16580396 (external link)
How was it pronounced when there was only film?

Probably ASA or DIN. ASA and DIN combined in 1974 and the first digital sensor came out in 1975. One year isn't a lot of time to switch from ASA/DIN to ISO.


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sandpiper
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Jan 05, 2014 17:48 |  #112

OhLook wrote in post #16580396 (external link)
How was it pronounced when there was only film?

I pronounced it "Ay-ess-ay" when I shot film.




  
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Jan 05, 2014 19:32 |  #113

I asked: "How was it pronounced when there was only film?"

gjl711 wrote in post #16580417 (external link)
Probably ASA or DIN.

Well, yes, but did folks say "assah" (or "aisuh," etc.) and "din" or "A-S-A" and "D-I-N"?

sandpiper wrote in post #16580421 (external link)
I pronounced it "Ay-ess-ay" when I shot film.

That's what I remember, too. Now, did/should the convention of treating the thing as three separate letters carry over through the name change?


PRONOUN ADVISORY: OhLook is a she. | A FEW CORRECT SPELLINGS: lens, aperture, amateur, hobbyist, per se, raccoon, whoa, more so (2 wds.), shoo-in | IMAGE EDITING OK

  
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pwm2
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Jan 05, 2014 19:36 |  #114

OhLook wrote in post #16580678 (external link)
I asked: "How was it pronounced when there was only film?"

Well, yes, but did folks say "assah" (or "aisuh," etc.) and "din" or "A-S-A" and "D-I-N"?


That's what I remember, too. Now, did/should the convention of treating the thing as three separate letters carry over through the name change?

Different names, different rules. I think whatever was used for pronounce ASA or DIN is irrelevant for how to pronounce ISO.

You wouldn't want that the rules how to pronounce your teachers name should dictate how your name should be pronounced.


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gjl711
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Jan 05, 2014 20:34 |  #115

pwm2 wrote in post #16580690 (external link)
Different names, different rules. I think whatever was used for pronounce ASA or DIN is irrelevant for how to pronounce ISO.

You wouldn't want that the rules how to pronounce your teachers name should dictate how your name should be pronounced.

The question was how it was pronounced before digital existed hence the ASA and DIN. :):)


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sandpiper
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Jan 05, 2014 20:44 |  #116

OhLook wrote in post #16580678 (external link)
Well, yes, but did folks say "assah" (or "aisuh," etc.) and "din" or "A-S-A" and "D-I-N"?

I don't recall hearing people back then pronouncing ASA as anything other than three initials, but DIN was pronounced as a word.

OhLook wrote in post #16580678 (external link)
Now, did/should the convention of treating the thing as three separate letters carry over through the name change?

Well, you are picking and choosing your convention there. Why not pick the convention of pronouncing DIN as a word?

ISO replaced both ASA and DIN, so both conventions could equally apply. Although it is common practice nowadays to only use the ASA derived arithmetic scale, the DIN derived logarithmic scale is still technically part of ISO rating. ISO 100 is strictly speaking ISO 100/21 and ISO 200 is ISO 200/24

As pwm2 pointed out though, these are different organisations, so you can't justify using the convention for saying an earlier organisations name as reason why you should pronounce its replacements name the same way. If SKY TV replaced the B.B.C. here in the UK, should we start calling it S.K.Y. as initials?




  
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pwm2
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Jan 05, 2014 20:48 |  #117

gjl711 wrote in post #16580898 (external link)
The question was how it was pronounced before digital existed hence the ASA and DIN. :):)

I was responding to this part, specifically:

Now, did/should the convention of treating the thing as three separate letters carry over through the name change?

I.e. if the pronounciation of ASA and DIN had any relevance for how we should pronounciate ISO.


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OhLook
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Jan 05, 2014 20:55 |  #118

Back to the drawing board, then.


PRONOUN ADVISORY: OhLook is a she. | A FEW CORRECT SPELLINGS: lens, aperture, amateur, hobbyist, per se, raccoon, whoa, more so (2 wds.), shoo-in | IMAGE EDITING OK

  
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Do you say Iso or I.S.O.?
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